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Beth Richards: Founder & Creative Director in Toronto, Ontario

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Beth Richards

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Founder & Creative Director
Toronto | Canada
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Industries
Bike
Fashion
Lifestyle
Run
Streetwear
Surf
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects
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Press Highlights

Work experience
Image BETH RICHARDS DESIGN INC

BETH RICHARDS DESIGN INC

CEO & Creative Director | 01/2011 - Current

-Founded respected global swimwear brand BETH RICHARDS -Design all product for 3 seasons a year -Oversee all aspects of the business which includes, Development, Operations, Marketing, Sales, Production and Finance -Meet sales and delivery timelines -Sold at the most prestigious retailers across Europe, North America, Canada and Asia -Ethically Manufactured in Canada
Image John Fluevog

John Fluevog

Sr. Accessory Designer & Developer | 01/2012 - 11/2013

-Responsible for the Design and Development of the John Fluevog's Accessory and Leather Bag collections -Includes Socks, Belts and Luggage -Worked closely with Mexican and Portuguese manufacturers and travelled on site seasonally -Prepared and presented Design concepts, Trend and Colour -Prepare prototype packages and comments -Increased gross margin profits to a previously unsuccessful accessory program
Image See below

See below

Freelance Design and Technical Design | 01/2015 - 01/2011

KIT & ACE 2015 -Asked to design the brands launch of Swimwear and Foundational undergarments for Men and Women GENTLE FAWN, LEFT ON HOUSTON 2011 -Created Conceptual Design of Women’s Contemporary Apparel, Knit and Woven and Accessories -Created comprehensive illustrations and detailed drawings with construction and stitch details -Prepared spec packages KOOTENAY KNITTING + APPAREL 2011 -Created Conceptual Design of Men's, Women’s and Children’s knit cold weather accessories -Created Jacquard knit patterns for hats, scarves, gloves, mitts and sweaters -Prepared spec packages WINGS + HORNS 2011 -Created Conceptual Design of Men’s Contemporary Apparel
Image SUGOI PERFORMANCE APPAREL

SUGOI PERFORMANCE APPAREL

Sr. Technical Designer & Women's Run Designer | 09/2010 - 09/2010

SUGOI PERFORMANCE APPAREL - Sr. Technical Designer & Women's Run Designer SEPT 2010 - 1 Year Maternity Leave Contract -Responsible for the technical details of the Sugoi Men's & Women's Run, Bike, Triathlon Apparel, Outerwear & Accessories -Responsible for the Design and development of the Sugoi Women's Run Collection -Create comprehensive illustrations and detailed drawings with construction and stitch details -Create colour stories for the Sugoi and Cannondale brands -Prepare prototype packages for product development team -Travel to stores to competitive shop for samples and creative inspiration, internationally and domestically -Work closely with Product Line Manager (PLM) and Purchasing/Planning to strategize and identify new categories and opportunities based on past and present successes Professional Experience
Image ARITZIA LP

ARITZIA LP

Design Manager, Accessories | 08/2006 - 10/2009

-Responsible for the design and development of all accessories for in house brands -Includes Leather and Non-Leather Bags, Wallets, Knit & Woven Cold weather, Belts, Hosiery, Underwear and Gifts -Responsible for the design and development of all accessories for TNA, Wilfred, Talula and Park Life (Vancouver 2010 Olympics) -Prepared and presented Design concepts, Trend and Colour to Owner, CEO and Executive Team and Board of Directors -Travelled to stores to shop for samples and creative inspiration, internationally and domestically -Drove all aspects of the product, art directed all applied graphics, trims and marketing -Conducted fittings, evaluated and commented on the product fit, quality and construction -Work closely with Buyer and Purchasing and Planning to strategize and identify new categories and opportunities based on past and present successes -Grew a $5M category to $20M
Image SEARS CANADA

SEARS CANADA

Technical Designer | 11/2005 - 08/2006

(Was headhunted for Aritzia) -Men's Sweaters, Men's Woven Pants -Created CAD Drawings -Prepared spec packages, evaluated and commented on product through all stages of development
Image ROOTS CANADA LTD

ROOTS CANADA LTD

Associate Buyer, Accessories | 06/2005 - 11/2005

-Responsible for all accessories in the outlet division for Adult, Children and Baby including, watches, socks, cold -Created logos and designed product -Prepared spec packages, evaluated and commented on product through all stages of development -Conducted fittings, evaluated and commented on the product fit, quality and construction -Kept all product on schedule, working with the delivery dates and corporate timelines -Responsible for creating worksheets and buys for the above products -Worked with the planner to determine units and analyze selling history by colour, size, retail etc. -Negotiated prices with vendors and established retail prices
Image ROOTS CANADA LTD

ROOTS CANADA LTD

Technical Designer, Accessories | 04/2004 - 05/2005

-Oversaw and developed all accessories for Roots Men's, Women's and Children's corporate retail -Created comprehensive illustrations and detailed drawings with construction and stitch details -Prepared spec packages, evaluated and commented on product through all stages of development -Conducted fittings, monitored sizing and created grade charts and set fit standards -Established quality control and methods of streamlining product development on an on-going basis
Image MERKLEY HEADGEAR

MERKLEY HEADGEAR

Designer | 07/2000 - 03/2004

-Designed and developed Men's, Women's and Children's cold weather (Ski and Snowboard) accessories knit and woven -Designed and developed Jacquard Knit patterns for analog and digital knitting machines -Worked closely with engineers to create new patterns -Managed key accounts -Designed headwear for Spyder USA for the US 2002 Olympic Ski Team -Designed headwear for private label accounts such as Adidas, Spyder, Arctery'x and Westbeach -Prepared spec packages, evaluated and commented on product and oversaw all stages of development -Sourced new materials and yarns and applications for in-line and key accounts -Developed packaging, logos and prints -Presented collections to Global sales team
Education history
Image IAOD

IAOD

Fashion Design Diploma | 1997 - 1999

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1501 Lincoln Blvd.#1014 Venice, CA. 90291