Beth Richards: Founder & Creative Director in Toronto, Ontario
Beth Richards
Founder & Creative Director
Toronto | Canada
Skills
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Interests
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Summary
Activity
Projects
Work experience
BETH RICHARDS DESIGN INC
CEO & Creative Director | 01/2011 - Current
-Founded respected global swimwear brand BETH RICHARDS
-Design all product for 3 seasons a year
-Oversee all aspects of the business which includes, Development, Operations, Marketing, Sales, Production and Finance
-Meet sales and delivery timelines
-Sold at the most prestigious retailers across Europe, North America, Canada and Asia
-Ethically Manufactured in Canada
John Fluevog
Sr. Accessory Designer & Developer | 01/2012 - 11/2013
-Responsible for the Design and Development of the John Fluevog's Accessory and Leather Bag collections
-Includes Socks, Belts and Luggage
-Worked closely with Mexican and Portuguese manufacturers and travelled on site seasonally
-Prepared and presented Design concepts, Trend and Colour
-Prepare prototype packages and comments
-Increased gross margin profits to a previously unsuccessful accessory program
See below
Freelance Design and Technical Design | 01/2015 - 01/2011
KIT & ACE
2015
-Asked to design the brands launch of Swimwear and Foundational undergarments for Men and Women
GENTLE FAWN, LEFT ON HOUSTON
2011
-Created Conceptual Design of Women’s Contemporary Apparel, Knit and Woven and Accessories
-Created comprehensive illustrations and detailed drawings with construction and stitch details
-Prepared spec packages
KOOTENAY KNITTING + APPAREL
2011
-Created Conceptual Design of Men's, Women’s and Children’s knit cold weather accessories
-Created Jacquard knit patterns for hats, scarves, gloves, mitts and sweaters
-Prepared spec packages
WINGS + HORNS
2011
-Created Conceptual Design of Men’s Contemporary Apparel
SUGOI PERFORMANCE APPAREL
Sr. Technical Designer & Women's Run Designer | 09/2010 - 09/2010
SUGOI PERFORMANCE APPAREL - Sr. Technical Designer & Women's Run Designer
SEPT 2010 - 1 Year Maternity Leave Contract
-Responsible for the technical details of the Sugoi Men's & Women's Run, Bike, Triathlon Apparel, Outerwear & Accessories
-Responsible for the Design and development of the Sugoi Women's Run Collection
-Create comprehensive illustrations and detailed drawings with construction and stitch details
-Create colour stories for the Sugoi and Cannondale brands
-Prepare prototype packages for product development team
-Travel to stores to competitive shop for samples and creative inspiration, internationally and domestically
-Work closely with Product Line Manager (PLM) and Purchasing/Planning to strategize and identify new categories
and opportunities based on past and present successes
Professional Experience
ARITZIA LP
Design Manager, Accessories | 08/2006 - 10/2009
-Responsible for the design and development of all accessories for in house brands
-Includes Leather and Non-Leather Bags, Wallets, Knit & Woven Cold weather, Belts, Hosiery, Underwear and Gifts
-Responsible for the design and development of all accessories for TNA, Wilfred, Talula and Park Life (Vancouver 2010 Olympics)
-Prepared and presented Design concepts, Trend and Colour to Owner, CEO and Executive Team and Board of Directors
-Travelled to stores to shop for samples and creative inspiration, internationally and domestically
-Drove all aspects of the product, art directed all applied graphics, trims and marketing
-Conducted fittings, evaluated and commented on the product fit, quality and construction
-Work closely with Buyer and Purchasing and Planning to strategize and identify new categories and opportunities
based on past and present successes
-Grew a $5M category to $20M
SEARS CANADA
Technical Designer | 11/2005 - 08/2006
(Was headhunted for Aritzia)
-Men's Sweaters, Men's Woven Pants
-Created CAD Drawings
-Prepared spec packages, evaluated and commented on product through all stages of development
ROOTS CANADA LTD
Associate Buyer, Accessories | 06/2005 - 11/2005
-Responsible for all accessories in the outlet division for Adult, Children and Baby including, watches, socks, cold
-Created logos and designed product
-Prepared spec packages, evaluated and commented on product through all stages of development
-Conducted fittings, evaluated and commented on the product fit, quality and construction
-Kept all product on schedule, working with the delivery dates and corporate timelines
-Responsible for creating worksheets and buys for the above products
-Worked with the planner to determine units and analyze selling history by colour, size, retail etc.
-Negotiated prices with vendors and established retail prices
ROOTS CANADA LTD
Technical Designer, Accessories | 04/2004 - 05/2005
-Oversaw and developed all accessories for Roots Men's, Women's and Children's corporate retail
-Created comprehensive illustrations and detailed drawings with construction and stitch details
-Prepared spec packages, evaluated and commented on product through all stages of development
-Conducted fittings, monitored sizing and created grade charts and set fit standards
-Established quality control and methods of streamlining product development on an on-going basis
MERKLEY HEADGEAR
Designer | 07/2000 - 03/2004
-Designed and developed Men's, Women's and Children's cold weather (Ski and Snowboard) accessories knit and woven
-Designed and developed Jacquard Knit patterns for analog and digital knitting machines
-Worked closely with engineers to create new patterns
-Managed key accounts
-Designed headwear for Spyder USA for the US 2002 Olympic Ski Team
-Designed headwear for private label accounts such as Adidas, Spyder, Arctery'x and Westbeach
-Prepared spec packages, evaluated and commented on product and oversaw all stages of development
-Sourced new materials and yarns and applications for in-line and key accounts
-Developed packaging, logos and prints
-Presented collections to Global sales team
Education history
IAOD
Fashion Design Diploma | 1997 - 1999
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