Beth Von Sands: Creative Director in Aliso Viejo, CA

• Development of course curriculum by using Adobe Illustrator CC • Course provided an introduction to Adobe Illustrator as a design and rendering tool • Provided students with hands-on experience using the computer to create graphic collateral, fixture diagrams, and store layouts

• Oversee general direction for all visual merchandising both domestic and international • Design digital renderings of in-store gondolas and displays for internal approval • Manage, create and maintain budgets and timelines for all domestic and international seasonal in store updates • Create and maintain fixtures product assortments for both domestic and international gondolas and in-store displays • Work with fixtures, printing and display vendors on a daily basis; project managing new store openings and maintaining existing doors • Provide direction, instruction and approvals to graphic design team for all merchandising and in-store visuals • One on one interaction with fixtures display company creating and approving planograms for seasonal updates • Supervise and guide vendors on daily maintenance for all in-store gondolas and fixtures (Beauty Brands, Boots, Dillard’s, JC Penney, Macys, Marines, Maxima, Military, Navy, Nordstrom, Planet Beauty, Sephora, Sephora EU, Sephora SEA, Ulta, etc.) • Conceive and maintain a seasonal merchandising guidebook for sales field and retailer cast members