Billy Boylan: Graphic Designer // Creative Director // Owner in Philadelphia, Pennsylvania

– Successful start up of freelance graphic design and consulting business. – Contracted with creative staffing agencies and private clients for various design projects including: re-branding, catalogs, direct mail, web design, logos and apparel graphics.

– Develop and conceptualize brand logos, apparel graphics, hang tags, store signage, and direct mail for America’s National Parks museum stores to increase sales and store visitation. – Creative direction for eparks.com e-commerce website re-branding, email campaigns, product photography, photo editing, and promotions which contributed to a significant increase in sales for four consecutive years. – Initiated file-sharing, digital asset management between in-house marketing, publication production, photography departments and external field management teams that simplified collaborative efforts. – Develop and maintain relationships with vendors to reduce costs of print collateral for marketing initiatives, and consolidation of website properties.

– Successfully developed in-house art department which included: identifying best practices and processes, and updating technology and software to support expanding sales and product line development. – Organized digital file-sharing between marketing and design departments increasing effectiveness of prioritizing projects and meeting production deadlines throughout the company. – Structured and maintained all digital assets to ensure productivity and simplicity of internal asset access. – Worked closely with brand managers of the three Henderson Aquatics divisions to develop re-branding, advertising campaigns for web and print, in-store point-of-purchase, window treatments, direct mail, annual catalogs, trade show booth and materials. – Trained and supervised art department staff to utilize best practices and effectively manage time and projects.

– Assisted senior and junior designers with creating magazine advertising layouts, signage and billboard designs. – Color corrected and digitally manipulated images as needed. – Collected print ready files for output to printers and publications. – Backed up existing active jobs and collection of image libraries.