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Mark Winn: Art Director / Creative Director in Salt Lake City, UT

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Mark Winn

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Art Director / Creative Director
Salt Lake City | United States
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Interests
Snowboarding
Cycling
Skateboarding
Design
People
Nutrition
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Bike
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Fashion
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image Contract / Freelance

Contract / Freelance

Art Director / Creative Director | 11/2020 - Current

+ Clients include: W.L. Gore & Associates, GORE-TEX / Gorewear, Vans Shoes, Sitka Apparel, Outside Inc., Keen Footwear, Fender Guitar, Olukai, Backcountry.com, US Postal Service, etc. + Responsibilities include: brand naming, brand strategy, creative direction, art direction, design direction, photography direction, product direction, and concept presentation. + Worked alongside brand strategists to develop new brands to exploit key industry opportunities. + Revamp existing brand style guides and creative execution based on new brand strategies to address market & category evolution. + Branding and collateral design direction for emerging and startup brands. + Digital design strategy to move clients toward direct to consumer model and away from reliance on external retailers. + Present stages of creative development to the client in ways that both inform and inspire. + Preparations and handoff of materials to client to ensure future success of creative executions.
Image Cricut

Cricut

Sr. Art Director | 12/2019 - 12/2020

+ Successful creation, launch, and implementation of revamped brand guidelines as full overhaul of visual messaging systems over multiple phases. + Responsible for holistic brand, new product, and seasonal sales campaign creative. + Ran day-to-day creative team efforts including 6-7 designers, 3-4 free-lancers, and various agencies. + Launched Cricut Joy® new product with first fully considered omni-channel platform campaign in brand history. + Updated package design system to elevates and delineates product lines and separates Cricut from competitors. + Led team into remote working environment during global health situation and maintained morale levels. + Mentored design team through critical career steps and preparation.
Image MRM / MRM McCann

MRM / MRM McCann

Sr. Creative (Art Directory / Design Director) | 10/2018 - 08/2019

+ Client list includes: U.S. Postal Service, SAIC, PhRMA.org, Cisco Systems, Corning Glass, and Fair.com. + Successfully launched unique digital and print marketing and product experiences within specialized cross-functional teams. + Collaborated with senior level creative teams to plan, strategize, and create concepts to meet client business objectives. + Engaged with clients to pitch and present campaign strategies and solutions. + Collaborated with cross-functional agency partners to incorporate new concepts and technologies to add value to client initiatives. + Led design and direction for projects that both attracted new business and extended business with current clients.
Image Backcountry.com

Backcountry.com

Sr. Art Director | 02/2017 - 05/2018

+ Oversaw all creative projects and strategies to ensure that all materials aligned with greater brand initiatives. + Developed brand strategy, style guide, and playbook documents as the foundation for long-term creative decision making. + Assumed responsibility of overall quality of brand messaging and design for Competitivecyclist.com. + Built and managed a team of designers, copywriters, photographers, and videographers, with experiences, strengths, and personalities. + Identified key seasonal checkpoints as opportunities to broadcast brand cultures to specialized groups of consumers. + Created visual systems and assets for In-house apparel and accessories brands.
Image DC Shoes, Inc.

DC Shoes, Inc.

Global Art Director | 04/2004 - 01/2017

+ Led and motivated a global team of internal and external creatives to concept, create, and deliver brand communications. + Responsible for the integrity of brand campaign materials and elements across multichannel marketing and product platforms. + Successfully launched 10-12 quarterly product focused campaigns and 1-2 overarching brand campaigns per year. + Worked with global and regional athletes, influencers, and artists to create tailored content for both brand and personal initiatives. + Drove the look and feel of the global rebrand of DC Shoes in 2006, positioning the brand at a more premium level for longer term goals. + Directed and managed asset creation and gathering for daily and weekly categorical social media broadcasts. + Partnered with product management and design teams to concepting products that aligned and strengthened brand direction. + Assumed role as interim Creative Director in 2016, reporting directly to the CEO.
Education history
Image Art Institute of California

Art Institute of California

BA | 2000 - 2004

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1501 Lincoln Blvd.#1014 Venice, CA. 90291