Blake Hickey: Premium Digital Control & Automation logo Marketing Manager, Videographer, Photographer, & Graphic Designer in Fort Lauderdale, FL

Worked with Premium Digital Control & Automation, an audio/video integration and automation company in South Florida to update the brand image and increase revenue. We started with a complete website re-design and brand guide to lock in the new image and message. We then evaluated our audience to begin our push deeper into the luxury audio, video, motorized window treatment, surveillance, networking, and wiring markets. As Marketing Manager, I was responsible for strategizing, creating, and launching unique content to promote our products and services. As well as manage PPC campaigns, magazine advertisements, direct mail campaigns, and PR campaigns to bring in more revenue with both prospecting and retention campaigns. Premium Digital Control is the sister company to Motoguard Pros, so I had to split my time evenly between the companies. - Updated branding and messaging to bring in more high-end customers. - Attracted over 1,000 leads at an average of $8.50/per lead with PPC ads. - Created and launched numerous different lead magnets to gain organic growth. "Blake streamlined processes and brought on new qualified employees for the Marketing Department. He excels at taking on numerous tasks and knows how to prioritize them and see which ones move the needle most. Upon his arrival, he immediately helped adjust our branding and messaging to have a stronger more relatable story and target a more high-end demographic. While Blake created success for us through his strategic "data-decision" marketing campaigns, I can't help but highlight his immense creative skills in video production, video editing, graphic design, photography, and copywriting. His ability to tell a story about a product or service to a potential customer quickly and efficiently has been one of the many skills he brought to the table." - Kathleen I., Human Resources Manager & Executive Bookkeeper of Premium Digital Control You can learn more here: www.premiumdigitalcontrol.com

Worked with Saved by the Dress, an online women's fashion boutique to optimize Facebook, Instagram, and Pinterest campaigns. Developed a marketing calendar to keep the company on track to meet monthly goals. Introduced Pinterest campaigns to have an additional prospecting channel with positive ROAS. The in-house developer and I ran numerous A/B tests across the website to enhance the user experience and conversion rate across collection pages, product pages, and checkout. Saved by the Dress is the sister company to Bump Girl, so I had to split my time evenly between the companies. - Brought down CPA through fresh content relative to specific audiences. - Increased engagement and improved retention rate with informative video content and shipping insert offers in all outgoing orders. - Responsible for re-branding the message and site to have a deeper relationship with customers. “Blake is an extremely hard working individual who finds it within himself to always go above and beyond. He is invested in his work and is fully confident in his abilities and what he brings to the table. His skills are vast and has helped our company tremendously since his arrival. As a videographer, graphic designer and digital marketer he has exceeded our expectations in creating custom content for our companies social media outlets and advertisements.” - Bill S., CEO of Saved By The Dress & Bump Girl You can learn more here: www.savedbythedress.com

Worked with LogoUp.com, a B2B uniform apparel company to increase sales using digital and print marketing. As the lead of the in-house marketing team, we worked hands-on with all departments to confirm campaigns were on schedule. Strategized, created, and launched organic and paid content unique to brands like Nike, Under Armour, Ogio, and more. Updated brand strategy to attract a more B2B and B2C customers. LogUp.com is the sister company to RJ Roberts, so I had to split my time evenly between the companies. - Increased monthly sales with exclusive offers through social media, email lists, and Google Ads. - Composed, filmed, and edited promotional videos for YouTube, Social Media, and Email. - Re-designed website with in house developer, tested until UX/UI was perfected. “I've worked closely with Blake over the last two-plus years. He demonstrated great workflow skills with the need to find the solution for any problem at hand. He created a detailed process flow from the beginning of the sale conception, to email campaign management, to live troubleshooting of customer issues." - Christopher R., Technical Director LogoUp.com & RJ Roberts You can learn more here: www.logoup.com

Worked with BC Surf & Sport, an apparel and action sports equipment retailer with over 18 stores around the USA to increase sales both online and in-store. Working with all departments to raise clothing, jewelry, surf, snow, and equipment sales through strategic marketing approached. We also created numerous private label products to increase revenue in areas we knew had explosive growth. - Started as a sales position in-store selling products directly to consumers, and was later promoted into the marketing and drop shipping department. - Filmed and edited over 100 videos with host reviewing products, how-to’s, action sports videos, and more. Received over 1,000,000 views with our content for a niche industry. - Re-designed website with the in-house developer, and created promotional materials for different stores around the USA matching their theme while staying on brand. “After working with Blake for years I realized how studious he was to his craft. Any opportunity he had, he took the time to better himself with what he loved. At any given moment Blake was willing, and able, to help me out with design questions. Being that I was managing our receiving department, there were countless times I needed his help with capturing images, or editing photos, or updating our website for new products and every time he knocked it out of the park. If you need the job done, and have done beyond expectations, Blake is your guy.” - Michael J., Shipping Manager of BC Surf & Sport You can learn more here: www.bcsurf.com

Worked with VIMBY, a marketing agency that collaborated with Walmart to capture video footage and assist with editing over 75 national TV commercials and over 100 Pandora commercials. Winning an Effie Award for our team's Walmart Receipt Challenge video campaign that encouraged non-Walmart shoppers to bring their receipts to Walmart and tangibly prove how much they could've saved. - Secondary camera operator on set in live television commercials. - Transcoded footage and prepared audio timelines for quick turn around. - Assisted with editing commercials by creating unique graphics, fine tuning the storyline, and color grading. "I had the pleasure of working with Blake for two consecutive years while producing television commercials for Walmart. He is the quintessential professional, who knows his role and executes it very well. Blake served as the Digital Imaging Technician for the camera and editorial departments. He also served as a secondary cameraman in times when additional camera angles were needed. The pace of filming was often very brisk, and his ability to succeed as a multi-dimensional team player was also monumental for the success of each commercial campaign. At the end of each shoot, Blake would then assist the editorial team in final compilation of the commercials. With as good of a technical professional that I witnessed in Blake, what impressed me the most was his personality and demeanor. Blake is a quiet, confident professional, who understands the importance of performing his role to the best of his ability, but also contributing as a team member towards the big picture. He is extremely polite and respectful to all, and quick to assist others when in need. Blake is incredibly pleasant to work with and elevates the work environment with his positive and focused mindset. I highly recommend Blake!" - Kathryn Griege, Producer & Project Manager of Walmart Commercials You can learn more here: www.walmart.com

Worked with Jobe Sports, an athletic apparel, and wakeboard manufacturing company to create promotional videos for their new wetsuits, clothing, wakeboards, water skis, and inner tubes. Working with the corporate Jobe team to listen to the product features they wanted to promote, I then strategized the best clips needed to tell the story. We created unique content for each of the target demographics the company was looking to reach and shared it with their marketing team for them to promote. - Worked with professional athletes to display new apparel, lifejackets, wakeboards, and water skis to specific target markets and get them interested in the product. - Filmed and edited interviews and tutorials on product use for tradeshows booth displays, social media, and YouTube. - Came up with new ways to promote products and pro team riders to differentiate us from the competition. You can learn more here: www.jobesports.com

Worked with The Boarder Line, a wakeboarding camp, boat dealership, and store full of apparel, to grow in-store sales and gain more students for wakeboard lessons. Leveraging Facebook and in-store events to build the brand's community, we were able to earn consistent growth year after year. As well as meeting with local customers and businesses directly to inform them about the benefits of wakeboarding and how easy it is to sign up for lessons. Once customers attended a lesson on our top of the line wakeboard boats, we would then show the family how easy it is to get a boat of their own. - Leveraged social media to get people to attend wakeboard contests and come into the store to purchase boats, apparel, wakeboards, surfboards, sunglasses, and more. - Designed in-store and web graphics to promote events and in-store sales. - Managed brick and mortar sales team, and worked with dealers to purchase products for our shop. "Blake was a utilitarian employee. It was like brand building was just part of his DNA. As an owner, you want to walk out the door and know the place isn’t going to burn down. With Blake around, I knew the place was going to be on fire. Customers would be excited to see him and thankful to have him be a part of their buying experience. I was at ease throwing him the keys to the building, the boat, or the truck. When I need shop logo redesigns, social media campaigns, video advertisements or even advice on targeting different markets, Blake Hickey is my first and last call. Because that is Blake, when he is part of something, he is loyal to it. In a market where too many just do what is asked and no more, Blake’s creativity, work ethic and immersive attention to a project, truly set him apart. Give Blake Hickey the keys and let him help you set your business on fire." - Bill B., CEO of The Boarderline You can learn more here: www.theboarderline.net