Blake Quarterman: Senior Search & Social Planner in Santa Monica, CA
Blake Quarterman
Senior Search & Social Planner
Santa Monica | United States
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Industries
Outdoor
Surf
Health & Fitness
Summary
Activity
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Work experience
M&C Saatchi Performance
Senior Search & Social Planner | 06/2019 - Current
• Oversee a team responsible for managing all digital marketing efforts for M&C Saatchi Performance's west coast clients. Main client being North Italia restaurant chain.
• Efficiently plan budget at a local level for all 23 restaurants across the US to increase awareness and reservations. Strategy’s including Facebook advertising, Instagram advertising, SEM, Yelp presence, Opentable management and more.
• Work directly with clients to provide strategic insights and planning next steps by analyzing data through advertising platforms and Google Analytics on a weekly, bi-weekly, monthly and quarterly basis.
• Strategizing new ways we can drive more awareness and reservations for low performing restaurants. Initiatives include partnering with local hotels/businesses, creating UGC experiences, branded Happy Hour deals and more.
Wpromote
Paid Search Manager | 02/2017 - 05/2019
• Managed paid search for a portfolio of clients with combined marketing spend over 2mil annually.
• Conduct biweekly, monthly, and quarterly reporting with clients to showcase market trends and main KPIs.
• Strategized a full-funnel digital approach for each client through Search, Display, Gmail, YouTube and more.
• Analyzed data through multiple platforms go gather insights for high-level strategy on a daily basis.
• Integrated with different services (Social, Programmatic, Organic SEO, etc.) to provide a high level, next step strategy.
Anvil Media
Digital Marketing Intern / PPC Coordinator | 09/2016 - 01/2017
• Built and optimized digital marketing campaigns across multiple platforms including Google Ads, Google Display Network, Facebook, Instagram and LinkedIn.
• Gathered competitive research in order to come up with a strategic plan for each individual client.
• Assisted the specialists by writing Ad Copy, managing bids and gathering end of month reports.
Education history
UNIVERSITY OF OREGON
BS
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