Brad Abbott: Director of Sales | Vice-President of Sales | Director of Strategic Accounts |Sales Consulting | Sales Coaching | in Atlanta Metropolitan Area, Georgia

Directed the launch and continued brand management of the sunglass sales business unit of Delta Apparel, with accountability for all facets of sales, marketing, product development, operations, and budgets. Developed a dynamic 13-person sales team from the ground up while implementing innovative marketing strategies and promotional programs that grew visibility in a challenging and highly competitive industry. Successful account management and sell-thru for Independent and Chain customers. Earned the reputation for always seeking new opportunities to increase sales and grow brand awareness. • Hired, trained and managed sales team, which led to opening over (140) new accounts in first full year, $260,000 increase in revenue. • Strategically positioned Salt Life Sunglasses as a necessary Lifestyle sunglass brand, leading to $1.8 million in initial sales. • Key Account sales of $1 million from (9) Key customers, such as Bass Pro, Sunglass World, Ron Jon’s, Surf Style, Scheel’s. • Increased margins from 48% to 68% by updating price structure, shifting digital e-commerce and streamlining product assortment • Launched glass lenses to product line, which led to six styles with glass being in Top Ten best sellers, $60,000 in additional sales. ADDITIONAL SKILLS Vice-President of Sales, Director of Sales, Account Management, Sales Strategy, Sales Management, Brand Management, Brand Development, Successful Sales Launch, Sporting Goods, Optical (Eyewear), Sales Leadership, National Accounts, Forecasting, Sales Implementation, Sales Training, Team Building, Executive Level Leadership, B2B/B2C Sales and Strategy, Start-Up Skills, Strategic Planning, Key Account Management, Sales Leads, Customer Acquisition/Retention/Satisfaction, MAP Policy Enforcement, Product Development, Brand Marketing, Sales Operations

Launched the development and growth of a new division for Tifosi in the Outdoor, Sun Specialty and Optical markets. • Implemented a new prescription sunglass brand. Collaborated with a network of eyewear industry partners to grow market share and establish strategic relationships. • Hired, trained and developed a (7) person sales team. • Directed a dynamic group of sales representatives to seek their full potential, 28%YOY growth was achieved, meeting and surpassing a $2.8 million annual revenue target. Succeeded in acquiring the new business of Apex/Sunglass Hut stores as well as working with Academy Sports. • Earned the reputation for always seeking new opportunities to improve our sales brand within the Outdoor and Eyewear markets. ADDITIONAL SKILLS Director of Sales, Brand Management, Sales Strategy, Sales Training, Account Management, Brand Development, Successful Sales Launch, Technical Sales, Optical (Eyewear), Sales Leadership, Forecasting, Sales Implementation, Key Account Management, Sales Management, Team Building, Executive Level Leadership, B2B Sales and Strategy, National Accounts, Trend Analysis, Strategic Planning, Product Development, Brand Marketing, Customer Acquisition, Retention, Satisfaction, Sales Operations, Brand Launch