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Moto & Powersports

Principal

Education & Training

A versatile, experienced sales & marketing leader with a strong track record of success in achieving profitable sales growth, building & managing high-performing sales teams, and developing long-lasting customer relationships.  Seeking new opportunity!

A consulting service focused on brand management, marketing, and sales in the automotive aftermarket industry. With an emphasis on working with manufacturers, I bring 22 years  of sales & marketing experience, strong industry connections, and deep knowledge of the distribution base, product & brand development/marketing, and  creative sales programs that will establish a brand and drive profitable sales revenue.  

* Responsible for $50m in annual global sales revenue across 8 unique consumer-focused automotive brands. 
* Led all sales & marketing activities including the management of RSM's, inside sales, customer service & tech support, and brand category managers & graphic designers.
* Developed relationships with key accounts to drive sales and brand visibility.
* Worked cross functionally with Operations, Finance, Purchasing and C-Level departments to communicate sales goals & activity, manage forecasting, budgets and inventory demands, and drive new product development.
* Managed independent broker sales groups to achive sales goals for their regions/customers.
* Managed UMAP program, enforced policies, and worked with legal company to constantly define and update policies. 
* Created & monitored  marketing budget to include co-op funds, social media efforts & expenses,  print collateral for sales teams, and event marketing.
* Attend & participate in quarterly Board of Directors meetings. Work with Board to implement directives resulting from meetings and report progress and successes.  
* Developed annual sales forecast, budget, profitability goals, and monitored & influenced all activities towards achieving these KPI's.
* Conducted annual reviews for subordinates as well as broker rep groups. Created quarterly/annual goals and created compensation programs designed to achieve maximum effort from teams. 

VP Sales & Marketing

* Responsible for $20m in annual global sales of premium branded LED lighting products and light truck accessory products  sold through mutiple channels of distribution. 
* Managed RSM's, inside sales & customer service teams and a nationwide network of broker agencies to achieve monthly and annual sales goals. 
* Created annual forecast, marketing programs, and all pricing activity for products and distributor channels. 
* Utilized consulatative selling skills to build strong customer relationships, increase sales activity, and develop new channels of distribution.
* Worked interdepartmentally with Engineering, Finance, Operations, Purchasing and CEO to report sales activities, facilitate the new product development process, and manage product inventory.
* Developed relationships with key accounts and worked in conjunction with RSM/broker to build sales activity and grow partnership.

From 1994-2002, I was a RSM focused on managing sales activity in various geographic regions, working with broker groups to drive sales in their regions, and developing creative marketing programs to drive sell-through and brand visibility. 
From  2002-2007,  I was Director of Sales & Marketing responsible for $46m in automotive aftermarket global sales activity. Managed a team of 10 sales & marketing personnel to drive revenue, meet profitability forecasts, and develop innovative marketing programs to elevate brand visibility and increase sales activity.  Developed a self-funded authorized dealer program  to increase brand awareness and communication with retailers and resellers.
From 2009-2016, I was Key Account Manager focused on 3 of the top 5 accounts in the US & Canada as well as supporting sales efforts east of the Mississippi. Worked with our largest distributor to write a pre-season order for $5m which was the company's largest PO ever received. 

Director of Sales & Marketing/ Key Account Manager/RSM

* Responsible for $12m in annual sales revenue derived from patented foam material used in athletic turf field installation and equipment market.
* Managed a team of RSM's to drive sales and represent product to contactors, architects, municipalities, school districts, collegiate and professional sports teams, and sporting goods manufacturers.
* Created all company branding including logos, websites, and collateral material used for sales activities.
* Managed trade show activities.
* Reported to CEO and developed/tracked all product sales, forecasts and general sales activities.   

Find out detailed information about Brad Bricker, Principal in Superior, CO

Brad Bricker: Principal in Superior, CO

Brad Bricker

Bricker Automotive Consulting

Drake Automotive Group

Putco, Inc.

Bestop, Inc

Brock International

Wittenberg University