Brandon Kulik: Jr. Media Buyer in Carlsbad, California
Brandon Kulik
Jr. Media Buyer
Carlsbad | United States
Interests
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Industries
Lifestyle
Outdoor
Streetwear
Health & Fitness
Summary
Activity
Projects
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Work experience
goPure Brands
Jr. Media Buyer | 11/2022 - 04/2023
• Successfully managed and executed paid social media campaigns on TikTok, Snapchat, Twitter, Meta and YouTube
• Conducted comprehensive data analysis to evaluate and optimize advertisement performance, while also
researching and implementing new trends and additions in current ad platforms in order to drive future campaign
success.
• Worked closely with the creative team to develop impactful digital assets that amplified our paid social advertising
efforts.
• Produced detailed monthly reports on the overall state and effectiveness of digital advertising efforts
Sun Bum
Digital Marketing Intern | 05/2022 - 09/2022
• Developed and executed highly effective paid social media campaigns on TikTok and Meta through ads manager. • Efficiently managed e-commerce digital content updates across different platforms, including the website's
product detail pages, FAQs, and Shopify inventory.
• Conducted comprehensive SEO research and categorized keywords for optimization.
• Performed competitive analysis on existing and potential partnerships with streaming services and Microsoft ads. • Presented a project to enhance consumer relationships, receiving positive feedback from the C-level executives
Guayaki Sustainable Rainforest Products
Campus Ambassador | 04/2021 - 03/2022
• Increased awareness, product education, and appreciation for Guayaki products as a campus brand ambassador. • Planned and executed engaging marketing and brand activations across the campus.
ParkerWhite Brand Interactive
Digital Marketing Intern | 06/2021 - 08/2021
• Analyzed social media and digital content analytics for ParkerWhite and clients' accounts; scheduled social media posts using HootSuite.
• Executed a successful SEO paid search project, which resulted in a 65% increase in clickthrough rate on a month- over-month basis.
• Conducted comprehensive digital audits for clients using Google Analytics, assessing site performance, SEO, paid search, and social media KPIs.
• Earned certifications in Hubspot Inbound Marketing, Google Analytics, Google Ads, Google Digital Garage, and SEMRush digital marketing.
Education history
Northwestern University
B.S. Communications Studies | 2018 - 2022
Connections
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