Brandon Lasko: Freelance Marketing Consultant

Providing consulting and freelance marketing services. I have an extensive background in ideation to implementation of brand copywriting, email marketing, content creation, and strategy. Tools used: Figma, Canva, Klaviyo, Shopify, Squarespace, Google Suite, Adobe Suite, Stensul, Pardot, Wordpress, Salesforce, Notion, Asana

SLNT® focuses on well-designed analog security solutions for your tech accessories that have become part of daily life. * Write, design, and implement deliverables for all D2C, B2C, and B2B channels. * Design aesthetics and write copy for new product launch initiatives to be shared through one-pagers, landing pages, and all social and email content assets. * Manage email marketing channels, both weekly emails, and automation, from copy, design, and best practices * Migrated from Mailchimp to Klaviyo and increased list size by 5 times * Design, write, and implement 15+ automated Klaviyo flows to promote sales * Create consumer-facing and vendor-facing Klaviyo emails weekly * Write D2C blog-type content to educate consumers while maintaining brand identity and SEO. * Create a streamlined user experience on the Shopify website to create a sales funnel on the homepage. * Design and write content for Shopify landing pages and each product page to promote sales and education of our brand and product. * Produce, shoot, edit, and curate existing and future content to match our Brand Identity * Managing social channels (Instagram, Twitter, Facebook) * Direct lifestyle photography and video assets Skills: Email Marketing and Design · Shopify · Graphic Design · Web Content Writing · Copywriting

Seaside Market exists as a cornerstone of the Cardiff by the Sea community. They pride themselves in their customer service and serving the local community in the best way possible. My role there began as a simple cashier attending to the locals of the North County, San Diego community. This position quickly grew into becoming designated as a primary opener. This entailed: • Counting all of the money daily • Assuring the store is in perfect shape for all of the coming customers • And interacting with over 300 people a day after their time grocery shopping As a supervisor at Seaside Market, the role entails maintaining the cohesiveness, the look of the store, and handling any Customer relations. Directly supervising over 25 people, and keeping tabs on the rest of the store at the sime time. Additionally, the role calls for: • Managing with the whole store during the last hours before we close and/or after the owners have left for the day • Handling the money at the end of the day • Maintaining weekly orders • Scheduling the front end employees

As an Activity Leader, I oversaw the City of Berkeley public skate park and its patrons, enforced the rules of the park and was the main point of contact during emergencies, such as accidents and injuries. I instructed skateboard clinics that the City of Berkeley hosts on bank holidays, where my responsibilities included teaching campers ages 7-16 the basics of skateboarding in a controlled environment. In 2014, I also co-coordinated an 8-week Summer Skate Camp, instructing campers’ ages 7-16, and overseeing 4-5 other instructors.

Stella Carakasi is an apparel company based out of Berkeley, California. My primary role was to support the Marketing Department with their online store and web presence. I used Microsoft Excel for data entry and cleanup, Photoshop and InDesign to create line sheets and crop photos, and helped update the site and create promotional pieces with the information and product images.

I transitioned from Camper to Volunteer to Instructor to Coordinator of the UC Berkeley Summer Skate Camp over a 3-year period. As an Instructor, I taught campers age’s 8-16 skateboarding basics in a controlled environment. As a Coordinator, I managed a staff of 10 Instructors and Volunteers, ensuring that there was enough staff for the amount of campers present, scheduling private lessons, and running camp activities.