Brendan Murphey: in Salt Lake City, UT
Brendan Murphey
Salt Lake City | United States
Skills
No information
Industries
Lifestyle
Outdoor
Skate
Snow
Surf
Summary
Activity
Projects
No information
Work experience
Giro Sport Design – Vista Outdoor / BRG Sports / Easton Bell Sport
Senior Brand Manager | 01/2013 - 04/2018
Giro Sport Design – Responsible for overall brand direction, product marketing, go-to-market plans and all aspects the Giro Snow category integrated marketing strategy, campaigns and execution. Brought new innovative products to market annually and grew the business year-over-year, while maintaining Giro's global leadership position in cycling & snow helmets. Resulting in increased market share, Giro's best snow category sales with annual 10-20% growth in snow helmets and annual 40-60% goggle category growth positioning Giro as the #3 goggle brand globally. Effectively worked with internal teams and external partners to launch new products, campaigns and events while meeting budgets and exceeding expectations. Brought new life, authenticity and a fresh look & feel to the Giro brand. Which resulted in a vastly improved brand perception, greater brand awareness & exposure increasing product demand and setting the standard for the Giro brand overall.
Web:
giro.com
giro.com/TheGiroStory
Campaigns:
giro.com/VIVID
giro.com/Poached
giro.com/IntoTheWhite
giro.com/MidnightSun
giro.com/Engrained
giro.com/UnpluggedJapan
giro.com/LocalsOnly
Social:
instagram.com/girosnow
facebook.com/girosnow
youtube.com/girosportdesign
Incipio Technologies, Inc.
Brand Manager | 05/2012 - 12/2012
Responsible for brand direction, product marketing, go-to-market plans and product messaging for all marketing mediums: packaging, presentations, catalogs, web, social media, product videos and overall imagery. Provide product direction and product concepts that align with brand direction and create first-to-market products. Expert on competition, outside influences and trends to help guide product direction. Provide product design direction, product briefing and color direction on new iPhone 5 product lines and overall products. Development of new application finishes for graphics on product and packaging. Management of current licensed projects and development of future collaborations and licensed product offerings. Manage, direct and collaborate with industrial designers, graphic designers, product developers, marketing staff, sales staff and vendors.
Boardriders Inc / Quiksilver Inc
Product Marketing Manager | 07/2010 - 12/2011
Oversaw key product categories: Men’s Sportswear Apparel, Snow Outerwear, Skate Apparel, Denim & Footwear. Developed positioning strategies and collaborated with the internal design groups to leverage the brand through product offerings, product messaging and global marketing campaign objectives. Collaborated with team rider/athletes, M&D, sales staff and consumer insights to identify, create and launch new product opportunities, technologies and develop compelling product marketing strategies. Creative briefing, direction and execution of all go-to-market aspects for product marketing campaigns from concept to creation: Print advertising, product catalogs, lookbooks, photoshoots, web, e-com, social media, product videos, TV commercials, product/athlete activation strategies, promotional merchandise, packaging, retail displays, POP, tradeshows, events, PR and sales materials.
Burton Snowboards
Product Line Manager | 01/2006 - 06/2010
Responsible for all aspects of product line planning, BOM management, design, new technology and development of the global snowboard product line (300 SKUs+) for the global leader in snowboarding equipment and related outdoor apparel. Responsible for maintaining and growth of the category business: $150M & 60% market share. Led and directed all aspects of the design process from concept to final production product with JDK Design agency, in-house designers, contract designers and vendors. Inspired and collaborated with team athletes, designers, artists, developers and engineers in all stages of product R&D. Co-developed and merchandised the category, related hardgoods, softgoods and product packaging. Acted as a hub of information and process between product design, sales, manufacturing, logistics, and market- ing to ensure quality & timely delivery of products. Maintained master calendar with significant development and manufacturing milestones in order to facilitate communications and relationships with multiple international & domestic manufacturers & material vendors. Balanced needs of cost efficiency, meeting gross margin goals, streamlining manufacturing, and maintaining the highest quality standards in the industry. Delivered on annual category initiatives, seamless product offerings with the alignment of marketing goals, sales goals and the overall brand image. Developed and implemented new technologies, product features and environmental initiatives into the product line annually. Patent issued for concepts and technologies developed.
Burton Snowboards
Product Design Manager | 05/2001 - 01/2006
Managed and directed all board graphics from briefing, concept to creation, development and final execution. Collaborated with Jager Di Paola Kemp Design on design direction and with designers, artists, production designers, team riders, sales & marketing on graphic development. Communicated with multiple factories, engineering and quality control. Developed new graphic applications in collaboration with Jager Di Paola Kemp Design, designers, artists, and team riders. In-house source for trends in graphics, design and color for Burton Hardgoods.
Burton Snowboards / Gravis Footwear
Marketing Assistant | 05/2000 - 09/2000
Gravis Footwear – Marketing Assistant – Internship
Assisted in product development, feedback on product design and marketing of Gravis Footwear to set the foundation in the early years of the company.
Education history
University of New Hampshire, Keene State College
Bachelor of Science | 1995 - 2000
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