Brett Cardamone: Sr. Creative Manager in Broomfield, CO

Primary work ranging from; key product art, brand design and development, logo design, business consulting, print collateral, promotional materials, and packaging.

• Drove concept-to-completion web and print design (MAC/PC). • Led, managed, and developed internal/external resources and services, including 3rd party vendors, photographers, and publishers, to ensure the high quality of all deliverables while maintaining project budgets. • Developed and authenticated global brand standards, guidelines, b2b/ b2c facing values, and visual identity to present a cohesive brand and support all marketing efforts globally, leveraging brand identity to increase sales. • Demonstrated vast working knowledge of multiple creative disciplines, maintaining knowledge of advancements in technology for creative and marketing materials, strategies, and digital trends. • Trained, inspired, and coached design teams, leading a diverse creative and marketing team that worked collaboratively on projects to achieve high quality on time and exceeded all expectations. • Successfully delivered bottom-line growth through multiple mediums, gaining recognition as a trusted resource for clients, developing solid partnerships, and achieving project goals on deadline. • Proven thought leader for best practices, knowledge, and understanding of trending technology and marketing innovation.

• Led the creative team in the development/rebranding of logos and iconography. • Demonstrated strong technical skills, working with the development team on websites/microsites, custom CMS (Joomla, Drupal, Magento), blogs, HTML/CSS, Flash, Java, PHP, and UX/ UI design. • Created Vector illustrations for products, such as shoes, apparel, and accessories, as well as logos, graphics, and artwork for multiple platforms and collateral use. • Designed and managed the promotional print/web collateral, motion graphics, catalogs, presentations, and interactive media development of the entire company, leading five creative team members. • Developed FIVE TEN® and STEALTH® trademarked typefaces/wordmarks and corporate identity. • Worked with the Product Manager on product marketing, merchandising, and packaging design. • Created materials for exhibits/tradeshows/events, including large format graphics and images, design/development of modular, scalable, 40 X 40 (-20) indoor booth.

• Chosen to lead strategic range planning and segmentation for shoes and apparel, successfully resolving, coordinating, and budgeting for seasonal, in-house marketing plans. • Focused business unit objectives into multi-approach campaigns, utilizing paid and organic digital advertising and traditional campaigns that increased revenue by 300%. • Negotiated and secured arrangements for material and media conversion while maintaining the budget. • Developed promotional material and market-specific print collateral, working with cross-functional creative, sales, and technical teams to create and manage a cohesive, branded portfolio of materials and communications. • Planned and administered internal operations budget of $1.1M and supported development of regional marketing budgets.

• Principle design and development of unique styles of footwear, with additional variants and colorways. • Managed materials, color forecasting, and style trending for all footwear lines, including Climbing, Action, Outdoor, Water, Slackline, BASE, Trailbuilding, and Bike, working with DH, Freeride, Enduro, and BMX. • Played a crucial role in performance and comfort material research and selections, researching trends and competitors to develop a unique branded line. • Defined cohesive range/segmentation, color-trending, and forecasting. • Led non-technical branding and lifestyle focus on general apparel. • Designed, developed, and sourced accessories in varied sizes and detail.