Brian Barlow: Regional Sales | Key Account Management in Fountain Valley, California

• Southern California Regional Sales Representative managing specialty and key accounts. • Developed and executed a win-back strategy for regional territory. • Responsible for two booking-seasons within moto & mountain bike product categories. • Specializing in relationship building and direct sales presentation with key retail decision makers. • Used strategic commitment objectives sales strategy to achieve quarterly and annual direct sales growth. • Logged and share information to RSM and North America GM for GTM strategy for key regional accounts. • Quarterly forecast on key specialty and major online accounts. • New account development, lead follow up, and prospective account generation and vendor guideline set up. • Negotiated and closed on all closeout business with direct online and key regional accounts. • 2023 Executed on win-back strategy for Q3 & Q4. Focused strategy on retail metric and margin building. • Achieved plan 97% to plan after down Q1 & Q2. EOY 2023 net sales $1.4M • 2024 focus on category segmentation growth. As of June 2024 64% to plan

• Sales manager for North American key retail accounts – specialty, department, and sporting goods all product divisions. • Direct account manager for teen specialty account Tilly’s, Arlie’s and department store Dillard’s. • Presented seasonal product to accounts. Focus on direct selling of categories and products based on analysis and forecasting. • Reported directly to GM of North America sales analysis, margin goals, product direction and line planning for key accounts. • Responsible for all forecast planning and maintain financial targets for key accounts. • Weekly sales report analysis tracking. Recorded all data for future assortment planning and buying. • Manage team of 6 independent sales representatives servicing North America. • Initiated weekly cadence for major accounts holding accountability within outside rep force. • Managed revenue and expenses associated to key account business. • Worked directly with sales ops and inhouse sale team managing order file. • Worked with product development team reviewing production flow and addressing any foreseen issues with deliveries. • Oversaw all aspects of SMU programs for major accounts. Maintaining margin and MOQ requirements. • Facilitated all new account set up, coordinating with sales ops, finance, and merchandise team for vetted compliance. • Negotiated all closeout business reporting directly to VP of Sales and Finance. • Navigated 32% growth 22 vs 21. Focused on assortment planning and category expansion. • 2023 diversify business goal with plan for single digit growth. Extensive conversations to grow categories beyond tee’s, hats, and fleece. • Initiated GTM strategy within category and margin plan with key accounts all divisions.

• Business development and account management vendor sourcing & design company. • Generated and chased business opportunities leads through account network. • Worked with key specialty major accounts plus branded accounts assisting with apparel development. • Responsible for scheduling weekly, monthly, and quarterly meetings with retail private label team, reviewing seasonal program assortment, work with buyers to discover new product initiatives. • Review seasonal trend decks with buyers and merchandisers capitalizing on new categories. • Lead contact between Sourcing Co M&D Team. Facilitating all production and design request. • Facilitated all communication between production managers, buyers, and the internal team at SOCO. • Initiated cold calling with production managers, merchandisers, private label managers, department heads, and business owners. • Created and presented sales presentations for product development and design opportunities. • Managed project timeline by client maintaining production calendar, communicating to main contact. • Monitored selling and implemented categories with retails for key private label production. • Development sales pipeline from $0 to $1.2M 2021. • Built and updated contact list for retailers and brands, given adjustments made after the COVID pandemic.

SALES MANAGER • National Sales Manager representing categories in Men’s, Women’s & Swim lifestyle apparel. • Responsible for implementing and executing company yearly, quarterly, and monthly sales plan by division while maintaining margin plan. • Implemented framework for sales calendar and season sales programs by division. • Managed a team on average of 10 independent sales representatives covering the USA & Canada. • Managed daily order file communicated with sales and inhouse team on allocation of orders. • Responsible for managing internal customer service agents handling wholesales and D2C consumer business. • Participated in all inventory buying and management of inventory lifecycle in line with margin goals. • K account manager, driving positive sales growth within lifestyle major accounts PACSUN, Zumiez, Tilly’s, Buckle, Amazon, Zappos, and Nordstrom’s. • Managed all inventory by season and negotiated all closeout business. • Negotiating closeout business within, TJ Maxx. Ross, Burlington, and Bealls. • Responsible for new account development, lead follow up, and prospective account generation. • Managed and coordinated all national & regional trade shows and sales meetings. OPERATION MANAGER • Executed all operating systems for LIRA brand, managing ERP, B2B, eCommerce Shopify website, and third-party operating system. • Managed wholesale accounting software for inventory and order management tools for the entire staff and sales team. • Managed and updated our B2B & B2C systems for all accounts and sales representatives. • Oversaw daily connectivity between all system monitoring daily usage and proper system flow. • Implemented replica Salesforce lead retrieval database and account follow up system for the sales team. • Monitored daily replica salesforce system, including forecasts, reports, deal memos, etc. • Rolled out Drop Ship programs with NORDSTROM {DSCO} and PACSUN {Hingeto} systems. • Conduct retail audits to gather information on sales volume, sales trends, stock levels, the effectiveness of in-store display and promotional efforts.

• Sales Representative for Southwest territory, handling all of Southern California & Arizona for Sportswear, Footwear, Eyewear, and Outerwear. • Efficiently managed four booking-seasons within men’s & boy’s categories. • Responsible for core account base and key national chain accounts. • Majors account manager for Tilly’s, Dick’s SG, Macy’s, Nordstrom’s, and Dillard’s. • Responsible for all new account development, lead follow up, and prospective account generation. • Managed and built relationships with key retailers and buying staff. • Increased sales by over triple digit growth during career with Fox leveraging marketing, retail merchandising, GWP, in-store promotions, and vendor relations. • Worked closely with marketing and brand management departments to expand and grow brand within retail. • Work closely with design and product development to expand and grow SMU programs for national and key accounts. • Achieve overall sales growth by 270% within specialty account from $350K to $1.3M • Achieved overall sales growth by 1027% within major accounts from $550K to $6.2M