Brian Dendy: in Chicago, IL

-Led soft goods product development from concept to market for over 400 SKUs annually across 7 brands -Utilized data-driven insights to evaluate product performance and make informed decisions to improve product design and drive business impact -Negotiated cost and MOQ with vendors to meet brand margin standards -Managed product lifecycle by aligning industry trends with brand sales data and product line priorities -Implemented the removal of individual poly-bags for all soft goods SKUs, sourced sustainable materials for soft goods, member of the People for Bikes Sustainable Packaging Group -Trained product assistants on product development SOPs

-Assisted brand product managers for Whisky Parts Co (forks, wheels, cockpit), 45NRTH, and Salsa bags -Managed product sign-off process for testing qualification and go-to-market qualification -Maintained Sharepoint organization of BOMs and material numbers -Managed non-inventory PO process from start to finish, this includes test samples and qualification samples

-Manage and maintain Schwinn Kids and Urban, Cruisers, Folding, and Adult Tricycle bicycle lines for Mass and IBD business -Present product lines for Pacific Cycle retailers, including Target, Amazon etc. -Manage sign-off process for sample accuracy, sample NPD reports, pre-production reports, and graphics reviews -Negotiate cost break down and MOQ limitations with factories and suppliers. -Manage anywhere from 100 to 150 SKU’s annually. -Onboarding mentor to assist new hires to acclimate to company team and culture

-Responsible for planning and executing logistics for 12 annual racing events. -Manage all the necessary materials needed for each race including van, trailer, parts, tents and retail displays. -Responsible for WORS sales inventory and ordering. -Market and share the Trek brand with race attendees to gain customer loyalty.