Tim Turbett: Brand Marketing, Creative Strategy & Consumer Engagement Leader in Chicago, Illinois

• Spearhead the evolution of Journeyman into a lifestyle brand including products, distribution (inc. retail, DTC and on-premise), hospitality and restaurants in multiple locations. • Develop and execute strategic marketing plans for national retail, DTC, distribution, events, and all hospitality LOB’s. • Develop and manage all owned, earned and paid advertising and promotional programs. • Expand and manage all digital and social channels. • Drive growth in alcohol distribution including trade, consumer, DTC, and on-premise programs. • Develop direct-to-consumer (DTC) business for complete product and merchandise lines. • Spirit product development including positioning, packaging, and go-to-market strategy. • Expand event business including public activations, corporate functions, and weddings. • Lead all public relations and influencer programs.

Founded and operated Zanik Design, a marketing, branding, and creative consultancy firm servicing agency and corporate clients periods from 2016 to Present. Pangea Money Transfer • Spearheaded the evolution of the Pangea brand as Head of Brand, establishing strategic brand architecture and ensuring brand consistency across all digital and traditional touchpoints. • Established and managed a cross-functional team to develop, execute, and evaluate Pangea's brand presence across various segments, countries, and channels. 1800Flowers.com • Led the branding and launch of 1800Baskets.com encompassing identity, website architecture, marketing strategies, and product development. • Directed retailer programs and oversaw the creation of over 1,000 food and gifting products. Windy City Motorcycle Company • Defined marketing strategies and processes for the world's largest Harley-Davidson Dealer Group, Windy City Motorcycle Co., and implemented branding initiatives for the holding company and individual dealerships. Learning Resources • Successfully launched new products in the B2B Educational channel and B2C markets for Learning Resources, managing product design, naming, branding, packaging, and launch strategies. Macy’s • Orchestrated integrated branding, positioning, and acquisition strategies for Macy's catering and events brand, One Eleven Events. Big City Restaurant Group • Developed and launched various wine, spirits, and beer products and brands. • Conceptualized, tested, launched, and promoted restaurant concepts and locations for Big City Restaurants, including Twisted Spoke, Lush Wine & Spirits, and Wine-O-Rama.

• Successfully oversaw the development of the global corporate marketing plan to support the company vision and strengthen Beazley's positioning in various markets. • Spearheaded the creation of a global approach to product and campaign planning, overseeing all related activities. • Established a strong global digital presence through the implementation of a digital-first strategy increasing engagement by 45%. • Designed and executed omnichannel campaigns aimed at increasing preference for Beazley by 25%. • Set clear objectives, monitored progress, and reported on effectiveness and ROI. • Built and led a global team responsible for brand management, marketing, digital, and social media efforts.

• Developed and managed the look, tone and manner for all Sunstar CPG and Professional brands (including G•U•M) for the US, Canada, and Latin America markets. • Directed the G•U•M Brand Evolution including communication and content strategies, and launched the updated Brand Book for consumer and professional channels. • Built the Integrated Communications discipline team and the expansion of the Marketing Services group. • Led the Sunstar Americas Digital Evolution including the launch of the Adobe Experience Manager platform. • Development of our social strategies including content development, community management and KPIs. • Led the development of Ecom strategies including content, ratings, and review management. • Led cross-functional teams to develop and implement comprehensive brand strategies, resulting in a 20% increase in brand awareness within the target market. • Developed and executed integrated marketing campaigns across digital, social, and traditional channels, driving a 15% increase in customer engagement and conversion rates. • Managed a multi-million-dollar marketing budget, optimizing spending to achieve a 10% reduction in overall marketing costs while exceeding KPIs. • Collaborated with key stakeholders to conduct market research and competitive analysis, identifying new opportunities for product positioning that led to a 25% increase in market share.

http://www.timturbett.com/projects/dremel/ • Led brand initiative to double business in 5 years, achieving 2 years of double-digit growth in a historically flat business. • Defined the “Dremel User Journey” and expanded all supporting ecosystems, tactics, and touch points. • Developed mission statement “When We All Create, Make and Build, Our World is a Richer, More Personal Place to Live” executed in consumer facing efforts with the rallying cry of “Make More!”. • Created the “Touched by Hand” brand look, tone and manner for Global rollout. • Increased consumer acquisition and engagement with creation of the Experiential and Digital Engagement Group, resulting in +30M Social impressions, +90M Digital impressions, and +500K direct consumer engagements. • Defined new consumer acquisition segments including “Maker Movement”, “Techies”, Millennials, Females, Education, Custom Car and Motorcycle Builders, Digital Manufacturing and In-Home Businesses. • Established new businesses channels including Direct to Consumer Ecom, Consumer Retail, and B2B focus in Education and Business. • Launched a new “Digital Platform” including the branded website, user community, education platform, and tested new revenue streams including subscription, education and training, and a “Maker Marketplace”. • Formed partnerships with Britt+Co, Home Depot, HP/Sprout, Indian Motorcycles, Lowe’s, Make-a-Wish, Microsoft, Make Media/Maker Fair, and Wounded Warriors.

http://www.timturbett.com/projects/redbox-2/ • Established an internal agency to oversee development of marketing programs and consumer engagement initiatives. • Led the evolution of the Redbox brand's look, tone, and manner. • Managed production and execution of marketing, content, and promotional materials for 40K+ retail locations. • Successfully tested and launched new lines of business, such as Redbox Games, Redbox Instant by Verizon, Redbox Tickets, and Redbox Canada. • Ensured brand consistency across all consumer touch points, including retail locations, affiliates, social media, and customer service.

http://www.timturbett.com/projects/valspar-lowes/ http://www.timturbett.com/projects/valspar/ • Established the Brand and Creative Services Department for a $3 billion international company. • Produced numerous programs for global retailers including Lowe’s, Home Depot, Walmart, Ace, and B&Q. • Launched various international products and brands including consumer research, product development, packaging, merchandising, traditional and digital advertising. • Managed all outside design, advertising, digital/online, and research vendor partners for brands such as Valspar, American Tradition, Cabot Stains, Eddie Bauer Paint, Guardsman, Goof Off, Quikrete, House of Kolor, Laura Ashley Home, Nickelodeon, Plasti-Kote, and Waverly.

• Led a team in research, analytics, creative concept and development, and shopper marketing for various clients. • Implemented strategic in-store marketing programs and co-branding opportunities. • Developed Private Branded lines for major retailers including Home Depot, Lowe’s, KB Toys, and Linens 'n Things. • Created category-management systems for multiple retailers. • Spearheaded the Business Development Team, securing clients such as Bosch Power Tools, Milliken, E&J Gallo, Master Brands Cabinetry, KB Toys, Rust-Oleum Brands, Big Bowl Restaurants, Briggs & Stratton, Ultimate Support, and many more.