Brian Hong: in Cypress, CA

AREAS OF EXPERTISE • Product Management – Optimize positioning with cohesive asset management throughout the lifecycle • Digital Marketing – Leverage key trends; rise of video in mobile & social media is changing the advertising paradigm • Content Marketing – Engaging content fuels participation and an emotional investment in brand/product • Media – TV, online, web, print, out of home; find the mix that optimizes CTA and measurable performance • Social Media & Community – Partner with your leaders who can advocate, evangelize & enthuse your consumers • Mobile Marketing - Drive consumer adoption with focus on the key quantifiable metrics & benchmarks, emphasis on user acquisition, KPI metrics tracking and testing, affiliate marketing tactics for maximum ROI • Channel Marketing – Synergize marcom timings with impact POS tactics that amplify message + value • Consumer Research – Utilize data metrics, sales analytics, social media insights to identify target consumer SKILLS • Own the conception, execution & performance of marketing strategies, brand management, positioning, media, PR, events, web, community & channel in close collaboration with all areas of the organization. • Work with senior marketing heads, cross-functional teams & territory leads to develop executable global marketing strategies across physical & digital platforms. • Collaborate with North America/Latam sales and channel marketing leads to ensure all retail promotional activities are aligned with campaign messaging & goals. • Build and manage custom campaigns to fit a range of marketing budgets designed to leverage to digital, online, events, media, community, partnerships and promotions. • Lead the creative process and construct strategic, actionable creative briefs that enable campaigns that connect emotionally with target consumers. • Manage & direct team of marketing professionals supporting the organization to ensure coordination, team alignment and delivery against revenue forecast goals.