Brian Hong: in Cypress, CA
Brian Hong
Cypress | United States
Skills
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Industries
Lifestyle
Streetwear
Summary
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Activity
Projects
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Work experience
Bandai Namco Games America
Marketing Director | 04/2013 - 04/2015
AREAS OF EXPERTISE
• Product Management – Optimize positioning with cohesive asset management throughout the lifecycle
• Digital Marketing – Leverage key trends; rise of video in mobile & social media is changing the advertising paradigm
• Content Marketing – Engaging content fuels participation and an emotional investment in brand/product
• Media – TV, online, web, print, out of home; find the mix that optimizes CTA and measurable performance
• Social Media & Community – Partner with your leaders who can advocate, evangelize & enthuse your consumers
• Mobile Marketing - Drive consumer adoption with focus on the key quantifiable metrics & benchmarks, emphasis on user acquisition, KPI metrics tracking and testing, affiliate marketing tactics for maximum ROI
• Channel Marketing – Synergize marcom timings with impact POS tactics that amplify message + value
• Consumer Research – Utilize data metrics, sales analytics, social media insights to identify target consumer
SKILLS
• Own the conception, execution & performance of marketing strategies, brand management, positioning, media, PR, events, web, community & channel in close collaboration with all areas of the organization.
• Work with senior marketing heads, cross-functional teams & territory leads to develop executable global marketing strategies across physical & digital platforms.
• Collaborate with North America/Latam sales and channel marketing leads to ensure all retail promotional activities are aligned with campaign messaging & goals.
• Build and manage custom campaigns to fit a range of marketing budgets designed to leverage to digital, online, events, media, community, partnerships and promotions.
• Lead the creative process and construct strategic, actionable creative briefs that enable campaigns that connect emotionally with target consumers.
• Manage & direct team of marketing professionals supporting the organization to ensure coordination, team alignment and delivery against revenue forecast goals.
Education history
UC Irvine
MBA | 2002 - 2004
Connections
Companies (0)
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