Brianna Thierfelder: SEO CONTRACTOR in Mission Viejo, CA
Brianna Thierfelder
SEO CONTRACTOR
Mission Viejo | United States
Skills
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Interests
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Industries
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Summary
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Activity
Projects
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Work experience
So It Goes, LLC
SEO CONTRACTOR | 09/2014 - Current
• Worked with marketing agencies to produce deliverables for clients
• Created and published blog posts for a variety of industries
• Used SproutSocial to syndicate content via social media platforms
• Used NewsSpark as an additional publishing platform for content
• Created and implemented content, social, and ORM strategies and calendars
• Created, edited, and verified client directory listings across top 20 directories
• Used Facebook and LinkedIn sponsored posts to expand reach of content
• Updated WordPress websites with optimized on-page SEO elements
• Created fresh, optimized product landing page content
Brandastic
SR. SEO MANAGER | 10/2019 - Current
• Lead strategy for all clients - from onboarding through on-going partnership
• Develop quarterly strategies for all clients
• Lead SEO team in daily tasks, reporting, strategy, client communications, etc.
• Create and implement department processes and reporting
• Create and implement sales process for SEO department
• Strategize monthly client plans and delegate tasks to SEO team members
• Conduct weekly, individual and team check ins
• Monitor client hour usage and team efficiency
• Lead monthly reporting client calls
• Develop and present mini SEO audits for potential clients; full site audits for retainer clients
• Engage potential clients through the pitch process by collaborating with sales
SEO & PPC
ACCOUNT MANAGER | ACCOUNT STRATEGIST | 01/2019 - 10/2019
• Lead strategy for all clients - from project phase through on-going partnership
• Collaborated with and lead internal specialist teams in strategy, deliverables, and implementation
• Collaborated with client teams in strategy and action item implementation
• Analyzed client performance, KPIs, and adjusted strategy based on monthly and quarterly goals
• Managed action items, deadlines, and ensured the quality of deliverables was met
• Involved in client work, including the creation and implementation of content briefs, on-page optimization
recommendations, CRO recommendations, content topic ideation, etc.
• Fielded client questions and feedback on and off weekly calls
• Reported weekly to clients on work done, next steps, progress to achieving monthly and quarterly goals, and ensuring strategy was always focused on benchmark goals
Wolverine World Wide
ECOMMERCE SEO SPECIALIST | 05/2015 - 01/2019
• Managed SEO performance across full brand portfolio
• Collaborated with brand site merchandisers and commercial leads to implement SEO best practices
• Collaborated with brand content and social media managers to implement on- and off-site best practices and recommendations
• Worked with third party agency for SEO site audits/tech audits, copy blocks, on-site recommendations, and link building
• Created and distributed period reporting for organic performance, brand heat, keyword ranking, top entry
pages, and actionable items
• Created best practices decks and shared with eComm and brand teams for optimizing blogs, social posts, and PR and collaborations to improve SEO performance across multiple channels
• Monitored keyword rank changes weekly and implemented optimization accordingly
• Performed keyword and competitive research for new page/topic recommendations across site, video, and blog
• Collaborated with the development team to improve technical performance and roll out new optimizations
across the platform
• Created new, optimized on-page content across brands, as well as updated established copy for improved
optimization and internal linking
• Created and distributed best practices for local SEO, as well as monitored and responded to reviews and Q&As with collaboration from customer service and store teams
MINDSCAPE (digital marketing agency)
IMPLEMENTATION SPECIALIST | 08/2012 - 10/2014
Performed keyword research and created site maps based on keywords, UX, and competitor research
• Utilized the HubSpot platform to create landing pages and email blasts, post to social media, and monitor our
efforts
• Created content strategies individually and through team collaboration
• Created, edited, and claimed directory listings for clients and Mindscape
• Composed and scheduled social media posts through Hootsuite
• Recorded, edited, and marketed industry-related, educational YouTube videos
• Created optimized website and blog copy for clients in various industries
• Wrote press releases for clients in various industries
• Added web pages, on-site copy, and created and inserted on-page SEO elements for clients
• Performed competitor social media analyses for client presentations
• Utilized iContact, MailChimp, and HubSpot for email marketing campaigns
• Created an eBook series and marketed them through social media channels and landing pages
• Added products, and refined and developed copy to web catalog
• Pulled monthly client reports using Google Analytics
•Created an infographic template for GA reports and a social media and blogging analysis for Partners of the Month
• Created digital marketing strategy presentations for clients based off team strategy meetings
MINDSCAPE (digital marketing agency)
INTERIM OFFICE MANAGER | 08/2012 - 09/2012
• Scanned and title blocked architectural sketches for and during client meetings using Photoshop and InDesign
• Oversaw hospitality for guests
• Updated the website gallery with property renderings, which were manipulated with Photoshop
• Used property renderings to create decks of playing cards to be used as marketing materials
• Maintained company office supplies
• Other general office duties
Koinonia Foundation
DIRECTOR OF OPERATIONS | 05/2011 - 09/2011
• Added products, and refined and developed copy to web catalog
• Used WordPress to update, redesign, and manage company websites, calendars, and blogs
• Created brochures and posters for the purpose of fundraising using Photoshop and iWork
• Created brochures and powerpoint for World Water Week informational materials
• Updated and developed product catalog for PiSAT Solar
• Edited product labels for Clean Water Environmental using Adobe Illustrator
• Administered monthly bank reconciliation
• Recorded and paid company bills using MoneyWorks
• Administered bi-weekly payroll, including paying payroll taxes monthly and quarterly
• Created annual report and presented at board meeting
• Compiled statistics regarding water and kerosene for company websites and informational materials
• Researched and presented information regarding public charities versus private foundations
• Created database of donors and donations received and given
• Maintained company office supplies
• Other general office duties
Industrial Quick Search
ADMINISTRATOR | 01/2008 - 05/2011
• Created new ad groups and added new keywords
• Used Hitslink to monitor keywords and eliminate irrelevant keywords
• Predicted number of clicks for each site and evaluated and adjusted daily budgets accordingly
• Monitored keyword spending and positioning
• Researched link positioning, such as Craigslist.org
• Developed a training guide for link networking on Craigslist.org
• Researched organic rankings after adding Wikipedia to website pages
• Researched for appropriate articles and resources online to add to informational website pages
• Analyzed ad groups over budget to find solutions to keep spending down
• Created and updated various budget reports
• Constructed procedure write ups for training future employees
• Created new records in GoldMine and confirmed client contact information
• Sent e-mails and made follow up calls to advertisers for various projects
• Created and managed client website tracking accounts
• Proofed and edited client ads
Education history
Calvin College Grand Rapids
Bachelor of Arts
Connections
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