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Brittany Stromberg: Marketing Manager in Carlsbad, CA

Brittany Stromberg

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Marketing Manager
Carlsbad | United States
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Industries
Creative Agencies
Fashion
Lifestyle
Streetwear
Yoga
Health & Fitness
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image UNITE Hair

UNITE Hair

Marketing Manager | 10/2017 - Current

• Strategize approaches to meet objectives and capitalize on new opportunities • Direct and manage an internal team of graphic designers and digital marketers • Strengthen brand initiatives by developing campaigns, promotional materials, & sale assets • Identifies and recommends solutions for issues with performance and/ or budgets • Write engaging and informative product descriptions and packaging copy • Conceptualize and provide clear and concise art direction to the design team • Conduct research on existing and emerging products • Oversee short and long-term priorities to ensure that all deadlines are met • Efficiently communicate product development updates and benchmarks to all touchpoints • Evaluates copy and creative execution and provides constructive feedback to design teams • Manages multiple websites owned by the brand including content, design and layouts • Work cross-functionally and with various levels within the organization • Develop & maintain professional relationships with outside vendors • Ensure all advertising efforts align with domestic and international markets
Image Amicus Enterprises

Amicus Enterprises

Digital Marketing Manager | 07/2016 - 06/2017

• Generated over $55k in profit via traffic acquisition campaigns • Developed and implemented ROI-driven campaigns on multiple leading traffic sources • Scaled and optimized winning campaigns • Worked directly with co-founders to establish an online presence and best practices • Researched and identified digital marketing opportunities and trends • Recruited and managed a team of freelance writers to generate quality content • Proposed innovative storylines for digital content and requested job from freelance teams • Created, edited and updated creative content via Wordpress • Developed and maintained an integrated content calendar • Curated creative social content focused on trending stories, articles and/ or products • Utilized ActiveCampaign to drive new and prospective users to site
Image Ripley's Believe It or Not! Times Square

Ripley's Believe It or Not! Times Square

Head of Marketing | 11/2014 - 05/2016

• Managed department with a $1M+ yearly budget • Grew online sales over 25% through testing & optimizing organic and paid acquisition • Planned short/long-term initiatives based on industry knowledge & consumer insights • Strategized approaches to meet objectives and capitalize on emerging opportunities • Forecasted sales and profitability • Collaborated with cross-functional teams to influence critical business growth outcomes • Nurtured marketing campaigns from concept through completion • Generated monthly performance reports utilizing Google Analytics & CRM system • Updated marketing plans to increase branding exposure, customer traffic, and sales • Leveraged industry trends and competitive analyses to generate new business & loyalty • Directed all marketing collateral - descriptions, imagery, and ad copy • Developed, maintained, and deepened partnerships with vendors and industry leaders
Image Ripley's Believe It or Not! Times Square

Ripley's Believe It or Not! Times Square

Marketing Coordinator | 01/2014 - 11/2014

• Collaborated with Marketing Director in re-branding the company’s image • Participate in preparing annual marketing plan according to budget • Successfully launched and maintained social media platforms • Promoted museum with unique event ideas • Managed all special events from beginning to end • Composed exciting press releases and distributed based on audience • Responsible for all aspects of marketing collateral via Adobe Creative Suite • Primary contact for PR team, graphic design team and third-party vendors • Collaborated with digital marketing team to grow SEO ranking and positive web presence
Education history
Image Pace University

Pace University

Bachelor of Business Administration | 2012 - 2014

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1501 Lincoln Blvd.#1014 Venice, CA. 90291