Brittany Stromberg: Marketing Manager in Carlsbad, CA
Brittany Stromberg

Marketing Manager
Carlsbad | United States
Skills
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Interests
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Industries
Creative Agencies
Fashion
Lifestyle
Streetwear
Yoga
Health & Fitness
Summary
Activity
Projects
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Work experience
UNITE Hair
Marketing Manager | 10/2017 - Current
• Strategize approaches to meet objectives and capitalize on new opportunities
• Direct and manage an internal team of graphic designers and digital marketers
• Strengthen brand initiatives by developing campaigns, promotional materials, & sale assets
• Identifies and recommends solutions for issues with performance and/ or budgets
• Write engaging and informative product descriptions and packaging copy
• Conceptualize and provide clear and concise art direction to the design team
• Conduct research on existing and emerging products
• Oversee short and long-term priorities to ensure that all deadlines are met
• Efficiently communicate product development updates and benchmarks to all touchpoints
• Evaluates copy and creative execution and provides constructive feedback to design teams
• Manages multiple websites owned by the brand including content, design and layouts
• Work cross-functionally and with various levels within the organization
• Develop & maintain professional relationships with outside vendors
• Ensure all advertising efforts align with domestic and international markets
Amicus Enterprises
Digital Marketing Manager | 07/2016 - 06/2017
• Generated over $55k in profit via traffic acquisition campaigns
• Developed and implemented ROI-driven campaigns on multiple leading traffic sources
• Scaled and optimized winning campaigns
• Worked directly with co-founders to establish an online presence and best practices
• Researched and identified digital marketing opportunities and trends
• Recruited and managed a team of freelance writers to generate quality content
• Proposed innovative storylines for digital content and requested job from freelance teams
• Created, edited and updated creative content via Wordpress
• Developed and maintained an integrated content calendar
• Curated creative social content focused on trending stories, articles and/ or products
• Utilized ActiveCampaign to drive new and prospective users to site
Ripley's Believe It or Not! Times Square
Head of Marketing | 11/2014 - 05/2016
• Managed department with a $1M+ yearly budget
• Grew online sales over 25% through testing & optimizing organic and paid acquisition
• Planned short/long-term initiatives based on industry knowledge & consumer insights
• Strategized approaches to meet objectives and capitalize on emerging opportunities
• Forecasted sales and profitability
• Collaborated with cross-functional teams to influence critical business growth outcomes
• Nurtured marketing campaigns from concept through completion
• Generated monthly performance reports utilizing Google Analytics & CRM system
• Updated marketing plans to increase branding exposure, customer traffic, and sales
• Leveraged industry trends and competitive analyses to generate new business & loyalty
• Directed all marketing collateral - descriptions, imagery, and ad copy
• Developed, maintained, and deepened partnerships with vendors and industry leaders
Ripley's Believe It or Not! Times Square
Marketing Coordinator | 01/2014 - 11/2014
• Collaborated with Marketing Director in re-branding the company’s image
• Participate in preparing annual marketing plan according to budget
• Successfully launched and maintained social media platforms
• Promoted museum with unique event ideas
• Managed all special events from beginning to end
• Composed exciting press releases and distributed based on audience
• Responsible for all aspects of marketing collateral via Adobe Creative Suite
• Primary contact for PR team, graphic design team and third-party vendors
• Collaborated with digital marketing team to grow SEO ranking and positive web presence
Education history
Pace University
Bachelor of Business Administration | 2012 - 2014
Connections
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