Brittney Muller: Field Marketing and Events Manager in Toronto , ON

- Proactively managed $1 Million annual Field Marketing budget. - Developed an effective demand generation plan via integrated marketing campaigns across various channels including conferences, tradeshows, webinars, speaking engagements and content syndication. - Launched industry-leading AI platform in North America, requiring extensive cross-departmental collaboration. - Manage key, strategic conferences and tradeshows to maximize lead generation and pipeline development in Canada and the US. - Primary liaison between Marketing and Sales teams to develop event assets and sales enablement collateral positioning Stradigi AI as a thought leader in the AI and Machine Learning sector. - Led all vendor relationships in event design and production. - Produced quarterly reports across a variety of metrics including leads, opportunities, cost per lead, and market share of voice. - Responsible for hiring and managing PR and Event Coordinator.

- Managed and executed the event marketing strategy in line with sales targets, including a major brand update across the US market following SweetIQ's acquisition by USA TODAY NETWORK. - Connected and lead internal communications with key company stakeholders including business development representatives, marketing personnel, and finance department as it pertained to event-specific deliverables. - Delivered marketing qualified leads and post event analytics on a monthly basis.

- Strategically planned, executed, and reconciled consumer-facing events and sponsorship opportunities for Coors Banquet Brand. - Assisted in the promotion and execution of large-scale events, including Coors Banquet One Horse Town inaugural concert. - Led and executed Molson's annual Pebble Beach C-Suite & Sales Leaders Incentive Trip.

- Managed the planning and execution of incentive and travel reward programs, business meetings, and conferences ranging $50 - $250K with up to 300 participants in North America and Europe. - Created, distributed, and monitored custom event registration. - Negotiated contracts with hotels, private charters, independent contractors, restaurants and more, - Travelled with clients and led on ground event support teams. - Event and Hospitality Manager for Maple Leaf Sports & Entertainment