Brittney Muller: Field Marketing and Events Manager in Toronto , ON
Brittney Muller
Field Marketing and Events Manager
Toronto | CA
Skills
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Interests
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Industries
Fashion
Lifestyle
Streetwear
Health & Fitness
Summary
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Activity
Projects
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Work experience
Stradigi AI
Field Marketing and Events Manager | 11/2018 - Current
- Proactively managed $1 Million annual Field Marketing budget.
- Developed an effective demand generation plan via integrated marketing campaigns across various
channels including conferences, tradeshows, webinars, speaking engagements and content
syndication.
- Launched industry-leading AI platform in North America, requiring extensive cross-departmental
collaboration.
- Manage key, strategic conferences and tradeshows to maximize lead generation and pipeline
development in Canada and the US.
- Primary liaison between Marketing and Sales teams to develop event assets and sales enablement
collateral positioning Stradigi AI as a thought leader in the AI and Machine Learning sector.
- Led all vendor relationships in event design and production.
- Produced quarterly reports across a variety of metrics including leads, opportunities, cost per lead, and market share of voice.
- Responsible for hiring and managing PR and Event Coordinator.
SweetIQ
Event Marketing Manager | 05/2018 - 11/2018
- Managed and executed the event marketing strategy in line with sales targets, including a major
brand update across the US market following SweetIQ's acquisition by USA TODAY NETWORK.
- Connected and lead internal communications with key company stakeholders including business
development representatives, marketing personnel, and finance department as it pertained to event-specific deliverables.
- Delivered marketing qualified leads and post event analytics on a monthly basis.
Molson Coors Canada
Sponsorship & Events Manager | 07/2017 - 12/2017
- Strategically planned, executed, and reconciled consumer-facing events and sponsorship
opportunities for Coors Banquet Brand.
- Assisted in the promotion and execution of large-scale events, including Coors Banquet One Horse
Town inaugural concert.
- Led and executed Molson's annual Pebble Beach C-Suite & Sales Leaders Incentive Trip.
The Traveller Inc
Product Buyer, Event Coordinator | 01/2016 - 07/2017
- Managed the planning and execution of incentive and travel reward programs, business meetings,
and conferences ranging $50 - $250K with up to 300 participants in North America and Europe.
- Created, distributed, and monitored custom event registration.
- Negotiated contracts with hotels, private charters, independent contractors, restaurants and more,
- Travelled with clients and led on ground event support teams.
- Event and Hospitality Manager for Maple Leaf Sports & Entertainment
Education history
McGill University
Bachelor of ARts | 2009 - 2013
Connections
Companies (0)
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