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Brittney Muller: Field Marketing and Events Manager in Toronto , ON

Brittney Muller

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Field Marketing and Events Manager
Toronto | CA
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Industries
Fashion
Lifestyle
Streetwear
Health & Fitness
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary

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Activity
Projects

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Work experience
Image Stradigi AI

Stradigi AI

Field Marketing and Events Manager | 11/2018 - Current

- Proactively managed $1 Million annual Field Marketing budget. - Developed an effective demand generation plan via integrated marketing campaigns across various channels including conferences, tradeshows, webinars, speaking engagements and content syndication. - Launched industry-leading AI platform in North America, requiring extensive cross-departmental collaboration. - Manage key, strategic conferences and tradeshows to maximize lead generation and pipeline development in Canada and the US. - Primary liaison between Marketing and Sales teams to develop event assets and sales enablement collateral positioning Stradigi AI as a thought leader in the AI and Machine Learning sector. - Led all vendor relationships in event design and production. - Produced quarterly reports across a variety of metrics including leads, opportunities, cost per lead, and market share of voice. - Responsible for hiring and managing PR and Event Coordinator.
Image SweetIQ

SweetIQ

Event Marketing Manager | 05/2018 - 11/2018

- Managed and executed the event marketing strategy in line with sales targets, including a major brand update across the US market following SweetIQ's acquisition by USA TODAY NETWORK. - Connected and lead internal communications with key company stakeholders including business development representatives, marketing personnel, and finance department as it pertained to event-specific deliverables. - Delivered marketing qualified leads and post event analytics on a monthly basis.
Image Molson Coors Canada

Molson Coors Canada

Sponsorship & Events Manager | 07/2017 - 12/2017

- Strategically planned, executed, and reconciled consumer-facing events and sponsorship opportunities for Coors Banquet Brand. - Assisted in the promotion and execution of large-scale events, including Coors Banquet One Horse Town inaugural concert. - Led and executed Molson's annual Pebble Beach C-Suite & Sales Leaders Incentive Trip.
Image The Traveller Inc

The Traveller Inc

Product Buyer, Event Coordinator | 01/2016 - 07/2017

- Managed the planning and execution of incentive and travel reward programs, business meetings, and conferences ranging $50 - $250K with up to 300 participants in North America and Europe. - Created, distributed, and monitored custom event registration. - Negotiated contracts with hotels, private charters, independent contractors, restaurants and more, - Travelled with clients and led on ground event support teams. - Event and Hospitality Manager for Maple Leaf Sports & Entertainment
Education history
Image McGill University

McGill University

Bachelor of ARts | 2009 - 2013

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1501 Lincoln Blvd.#1014 Venice, CA. 90291