Bryan Klavitter: General Manager (GM) | P&L Management | Strategy | Transformation | Digital, Innovation, Data, AI in Aptos, California

Lead all aspects of the end-to-end adidas consumer journey through eCommerce experiences on adidas.com/us ensuring consumers expectations are exceeded. Functional oversight of on-site merchandising, product launch & master data, guided selling, search engine optimization, A/B testing, on-site personalization, & full funnel optimization. Influenced the global product & development teams to identify gaps and opportunities, define feature roadmap, and execute against consumer and business needs. Educated and influenced Global Business Unit leads on US best practices, opportunities, & tactics. Responsible for 30% increase in conversion YOY through multiple feature improvements and on-going optimizations. Established, led, & managed a team of 25 individuals in Portland, and 2 in Amsterdam. Selected as 1 of 4 global individuals mentored by adidas CEO, Kasper Rorsted, over an 18-month period.

Lead all aspects of the upper funnel consumer journey on adidas.com/us ensuring progressive steps were taken towards a leading consumer experience. Responsible for ensuring day-to-day product & category operational excellence was supported. Part of the management team that delivered 80% increase in revenue year over year in 2017. Established, led, & managed a team of 13 individuals.

Managed and delivered the site merchandising team and responsibilities, which included creation, style, and delivery of all product-related assets, product curation, on-site search tuning, and 3rd party site merchandising tools. Coordinated with Analytics team to understand eCommerce teams to evolve and deliver a best-in-class shopping experience. In 2016 adidas US eCom saw an increase of 100%+ in revenue and profitability. Established, led, & managed a team of 7 individuals.

Researched, developed and launched B2C sales for Nikita Clothing & Bonfire Snowboarding including new websites and e-commerce solution for the US & key European countries. Researched & integrated 3rd party plugins to support the online businesses including Braintree, Google Analytics, Avalara, Mailchimp, etc. Responsible for B2C digital marketing driving online awareness, conversion & revenue.

Managed sales team responsible for outdoor, action sports, & bike closeout inventory on four one deal at a time sites. Responsible for inventory management on off-price retail sites, ensuring we hit revenue, margin, turn, & aged inventory targets. In 2011, oversaw the sales of $83M+ for closeout inventory, managing between $15-20M in average inventory (cost of goods).

Bought action sports retail closeout inventory for WhiskeyMilitia.com; negotiated terms & dating for select product & worked to create SMU inventory. Controlled pricing for the life cycle of product (full price, off price, one deal at a time price), managing an average on hand of $4.5M (cost of goods).