Bryan Klavitter: General Manager (GM) | P&L Management | Strategy | Transformation | Digital, Innovation, Data, AI in Aptos, California
Bryan Klavitter
General Manager (GM) | P&L Management | Strategy | Transformation | Digital, Innovation, Data, AI
Aptos | US
Skills
- Business Transformation
- Strategic Planning
- Strategic Initiatives
- Data Analysis
- Product Management
Interests
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Industries
Snow
Summary
Activity
Projects
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Work experience
Specialized Bicycle Components
Global Leader of Strategy & Business Development | 04/2024 - Current
Specialized Bicycle Components
Global Leader Digital | 03/2020 - 04/2024
adidas
Sr. Director Consumer Experience | 06/2018 - 03/2020
Lead all aspects of the end-to-end adidas consumer journey through eCommerce experiences on
adidas.com/us ensuring consumers expectations are exceeded. Functional oversight of on-site merchandising, product launch & master data, guided selling, search engine optimization, A/B testing, on-site personalization, & full funnel optimization.
Influenced the global product & development teams to identify gaps and opportunities, define feature
roadmap, and execute against consumer and business needs. Educated and influenced Global Business Unit leads on US best practices, opportunities, & tactics.
Responsible for 30% increase in conversion YOY through multiple feature improvements and on-going
optimizations. Established, led, & managed a team of 25 individuals in Portland, and 2 in Amsterdam.
Selected as 1 of 4 global individuals mentored by adidas CEO, Kasper Rorsted, over an 18-month period.
adidas
Director Product & Category Experience - eCommerce | 04/2017 - 06/2018
Lead all aspects of the upper funnel consumer journey on adidas.com/us ensuring progressive steps
were taken towards a leading consumer experience. Responsible for ensuring day-to-day product & category operational excellence was supported. Part of the management team that delivered 80% increase in revenue year over year in 2017. Established, led, & managed a team of 13 individuals.
adidas
Sr. Manager Site Merchandising - eCommerce | 03/2015 - 04/2017
Managed and delivered the site merchandising team and responsibilities, which included creation, style,
and delivery of all product-related assets, product curation, on-site search tuning, and 3rd party site
merchandising tools. Coordinated with Analytics team to understand eCommerce teams to evolve and deliver a best-in-class shopping experience.
In 2016 adidas US eCom saw an increase of 100%+ in revenue and profitability. Established, led, & managed a team of 7 individuals.
Amer Sports
Global eCommerce Manager Salomon Snowboard, Bonfire Outerwear & Nikita Clothing | 06/2013 - 03/2015
Researched, developed and launched B2C sales for Nikita Clothing & Bonfire Snowboarding including new websites and e-commerce solution for the US & key European countries. Researched & integrated 3rd party plugins to support the online businesses including Braintree, Google Analytics, Avalara, Mailchimp, etc. Responsible for B2C digital marketing driving online awareness, conversion & revenue.
Teton Gravity Research
E-Commerce Manager | 05/2012 - 05/2013
Managed all aspects of the Teton Gravity Research private label merchandise; including design &
manufacturing, marketing & sales, and customer service. Managed film package media sales both with domestic & international distributors and retailers. Supported athlete team contracts & coordinate marketing strategies to promote brand awareness through athletes.
Backcountry.com
Sales Manager of Closeouts | 04/2011 - 05/2012
Managed sales team responsible for outdoor, action sports, & bike closeout inventory on four one deal at
a time sites. Responsible for inventory management on off-price retail sites, ensuring we hit revenue, margin, turn, & aged inventory targets. In 2011, oversaw the sales of $83M+ for closeout inventory, managing between $15-20M in average inventory (cost of goods).
Backcountry.com
Whiskey Militia Buyer | 03/2010 - 04/2011
Bought action sports retail closeout inventory for WhiskeyMilitia.com; negotiated terms & dating for
select product & worked to create SMU inventory. Controlled pricing for the life cycle of product (full price, off price, one deal at a time price), managing an average on hand of $4.5M (cost of goods).
Backcountry.com
Steep and Cheap Visual Merchandiser | 11/2008 - 03/2010
Backcountry.com
Outbound Resolution Supervisor & Customer Service | 05/2007 - 11/2008
Education history
University of Utah
BS
Connections
Companies (0)
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