C Cerra-Saunders: Creative Director in Miami Beach, FL

Report directly to visionary CEO, Dee Murthy, in execution of a focused, multifaceted Men’s & Women’s brand message that is cohesive throughout all areas of the business Maintain strong knowledge of trends in advertising and design pertinent to the millennial consumer Mentor Design and Marketing teams to hone and develop creative problem solving skills, efficiency and time management Utilize extensive knowledge of trends, fabrications, technical garment construction and sourcing to transition brand’s assortment from basic printable tees to a full sportswear collection encompassing knits, wovens, bottoms, outerwear and accessories Create fashion denim program responsible for 25% of e-commerce volume; secure multi-retailer, brick & mortar launch of range Attend/lead fit sessions to ensure adhesion to production calendar; work with Technical Design team to establish block library Extensive international travel to grow and maintain relationships with vendors, explore sourcing opportunities and shop foreign markets Supervise planning and execution of digital assets and social media posts, programs and campaigns Explore all opportunities for brand exposure and endorsements; lead measures to develop strong relationships with fashion bloggers, celebrities and athletes with an emphasis on leveraging the power of social media influencers Aggressively pursue licensing opportunities and partnerships with iconic brands and individuals such as 21 Savage, Fetty Wap, Post Malone, Keke Palmer, Paramount Pictures (Clueless), Cartoon Network and Cup Noodles; negotiate terms and review contracts with legal team Communicate directly with Buyers at key retailers PacSun, Macy’s and Forever 21; present seasonal lines; create SMU products based on individual retailer needs Identify and prioritize opportunities that provide revenue growth and margin improvement Partner with Director of E-commerce to oversee day-to-day management of website, specifically product pricing, photography and descriptions; curate all site visuals Work directly with digital agency ADMIXT to strategize and execute creative components of Facebook, Instagram and email advertising campaigns