Cameron Mcatasney: Dynamic Sales Leader & Business Development Expert | Proven Track Record in Team Building, Market Expansion, and Strategic Sales Management Across Multiple Industries in San Francisco Bay Area, CA

Bert delivers sophisticated wireless monitoring and control solutions for plug and hardwired loads using IoT-ready hardware, software and integration gateways. We reliably deliver maximum energy savings and improved efficiency, while giving users the ability to seamlessly integrate uncontrolled loads into existing building automation systems.

For nearly a decade, a group of passionate global investors, plant scientists, and LED technology developers have been making innovative and sustainable LED products that serve the indoor cultivation community across three continents. The success culminated with the founding of Astrica Scientific in 2021 in Atlanta, Georgia. Astrica Scientific has always had a main vision being to make cannabis production efficient, intelligent and sustainable at any scale with superior yields and of only the highest quality. Today, with a team of rapidly expanding customer solution professionals across North America, Astrica Scientific is the global leader in innovative horticulture lighting technology and cultivation environmental control systems. Astrica Scientific shines as the most brilliant star in the cannabis cultivation community.

• Building and maintaining relationships with target clients, and drive both compliance and in-process control / R&D samples • Owning revenue, developing and executing plans to deliver the budget • Working closely with our Chief Science Officer, Laboratory Director, and operations team to ensure we are promoting our value-added expertise and services • Owning the sales, sampling, service, and results reporting pipeline from the client to lab and lab to client • Leading and supporting sales & marketing initiatives, including trade shows, social media, email, and website • Developing and maintaining a database of potential and target clients

Green Leaf Lab was established in 2011. We are one of the first cannabis analytical laboratories to open in the Nation and are the first in Oregon. We are the first cannabis analytical laboratory to be accredited and licensed by a state agency and have performed complex and regulated testing in the cannabis industry since 2016. We understand regulated testing and the complexities associated with it. Green Leaf Lab has focused on legitimizing and furthering the medical and recreational cannabis industry through the standardization and implementation of robust quality control systems, including the use of state of the art instrumentation and qualified personnel.

Responsible for driving business results. Travel within a region making face to face sales calls with area and territory sales managers at strategic customers while enhancing sales opportunities. Building senior level relationships with all key customers in the region and enhances sales opportunities for area and territory sales managers. Performed consultative financial selling to target accounts. Managed/executed/delivered on marketing and sales strategies, revenue expectations, value of wholesale (VOW) penetration and improved time management for respective accounts. Implements and manages a intermediate level of sales analysis vs. results within the region.

Strong emphasis on new business development. Excellent in-depth business analysis of targeted companies. Strategic, solution-based selling, including targeted presentations. Responsible for developing working relationships and lead flow with counterparts in other divisions. Solid computer skills, excellent organizational skills, and the ability to handle several projects concurrently. Effectively present the products/services of the company to current/prospective customers in a way that conveys an image of quality,integrity and superior understanding of the customer needs. Identify prospects, customers, and referral sources by developing strong relationships to ensure attainment of company business goals. Support efforts to consistently grow the base of referral sources. Perform market assessments, competitor analyses, pricing strategies. Draw conclusions from market assessment data on the competitive environment and the company’s strengths, weaknesses, opportunities, and targets. Developed a call schedule to adequately cover territory and provide reports and data on results

Analysis of the local and nationwide distribution market. Researching competition on the local and nationwide level. Generating and updating lists of distribution company portfolios. Sending out samples and information on our company history, highlighting projected growth profit.Direct contact with distribution purchasing managers. Exceptionally organized self-starter who is proven to work independently and execute quickly. Unprecedented interpersonal, written, and verbal communication skills. Motivated by connecting with clients, understanding their needs and developing trusted relationships that promote business collaboration and mutual success. Developed and proactively maintain an understanding of distribution businesses, customers and products. Expert in creating innovative power point presentations. Participated in a culture of ongoing learning, collaboration, innovation, creativity, and community engagement. Managed advertising promotions and their respective budgets. Ensured that budgets are properly allocated to maximize company presence in target markets.