Candice Finley: Manager of Community Affairs and Local Marketing in South Point, OH

- Created local marketing plans - Initiated social media pages and created social media guidelines - Launched new products and platforms including Online Ordering, Remote Record and TiVo platform - Handled community outreach and public relations - Trained and educated staff on new products - Analyzed business trends for product offerings and tracked competitive activity - Identified and defined growth opportunities within mature markets - Coordinated product demonstrations - Hosted local access programs "In The Loop" and "Let's Go!" - Developed content for social media, company publications, websites and other communication pieces - Performance Award 2013, Customer Service Award 2012, 2013, 2014

Administered bid and award process for contracts with the US Army Corps of Engineers Facilitated communication between internal and external customers to provide current information Handled information dissemination and ensured reporting guidelines were followed Conducted negotiations to arrive at acceptable level of effort and man hour requirements for projects Learned highly technical information and made it understandable to a variety of internal and external publics Reviewed scope of work for each project to ensure clarity and accuracy

Responsible for an annual budget of more than $750,000 Ensured partnership activation with collegiate athletics within DMA Managed agency for co-op advertising Implemented employee on-boarding and sales training resulting in increasing ticket average by $2.10 Created “visual menu” to increase customer satisfaction and decrease order fulfillment times Used metrics to demonstrate value and evaluate effectiveness of marketing efforts Negotiated rates and terms of contracts for media buys Tracked coupon codes and sales volume to determine effectiveness of marketing campaigns

Achieved top are sales percentage January 2008 at 108% Applied consultative methods to qualify potential accounts and identify client needs Consistently exceeded sales goals Utilized demographic information to created targeted media campaigns Built customer loyalty through excellent customer service and developing individual advertising plans Created oral and written presentations to effectively communicate the benefits of radio advertising

Increased brand knowledge by communicating functional benefits to consumers Prospected to identify sampling opportunities Developed and implemented sampling campaigns to reach target demographics Tracked sampling populations to ensure target demographics were reached and to evaluate campaign effectiveness