Carina Amorim: Graphic & Apparel Designer (Freelancer) in São Paulo, SP
Summary
Activity
Projects
Logo - Red Bull Skate
Graphics for Bad Birdie x Los Sundays
Element x Lucas Xaparral (Brazil)
Work experience
PUMA
Graphic Designer Apparel - Partnerships | 03/2023 - Current
Logo da empresa PUMA Group
Graphic Designer Sportstyle Apparel – Prime Partnerships (Collabs)Graphic Designer Sportstyle Apparel – Prime Partnerships (Collabs)
PUMA Group · Tempo integralPUMA Group · Tempo integral
mar de 2023 - o momento · 1 ano 4 mesesDe mar de 2023 até o momento · 1 ano 4 meses
Herzogenaurach, Baviera, Alemanha · PresencialHerzogenaurach, Baviera, Alemanha · Presencial
- Design and development of graphics for brand collaborations and partnerships, ensuring seamless integration with partner visions and Puma's brand identity.
- Meetings with partners to understand their creative requirements and translate their concepts into captivating visual narratives, fostering strong and productive relationships.
- Collaborate cross-functionally with various Business Units to maintain consistent design language across apparel, footwear and accessories, contributing to a unified brand presence in the market.
- Contribute to design strategy and ideation sessions, resulting in innovative and trendsetting concepts that resonate with target audiences.
- Employ a thorough understanding of industry trends and design principles to produce cutting-edge designs that elevate Puma's collaboration projects to new levels of success.
- Continuously seek opportunities to enhance design processes, efficiency, and quality, leading to streamlined workflows and improved deliverables.- Design and development of graphics for brand collaborations and partnerships, ensuring seamless integration with partner visions and Puma's brand identity. - Meetings with partners to understand their creative requirements and translate their concepts into captivating visual narratives, fostering strong and productive relationships. - Collaborate cross-functionally with various Business Units to maintain consistent design language across apparel, footwear and accessories, contributing to a unified brand presence in the market. - Contribute to design strategy and ideation sessions, resulting in innovative and trendsetting concepts that resonate with target audiences. - Employ a thorough understanding of industry trends and design principles to produce cutting-edge designs that elevate Puma's collaboration projects to new levels of success. - Continuously seek opportunities to enhance design processes, efficiency, and quality, leading to streamlined workflows and improved deliverables.
Freelancer
Graphic & Apparel Designer (Freelancer) | 03/2021 - 03/2023
- Graphic & Apparel Designer with a versatile skill set with a diverse client portfolio spanning various industries and brands
- Specializes in developing unique apparel and accessory collections
- Proficient in creating engaging social media artwork
- Expertise in creating print materials including t-shirts, hoodies, business cards, logos, illustrations, and catalogs. Clients include:
* Red Bull
* Blaze Supply
* Your ID
* Honda
* Bad Birdie
Element Skateboards Brasil
Designer | Apparel & Hardgoods | 03/2018 - 03/2021
Main focus on men's & women's apparel assortment with secondary focus on hardgoods and regional SMU apparel and accessories.
Work with global team to facilitate global seasonal line.
Travel to California for design meetings.
Meet with vendors to build an ongoing business relationship.
Conceptualize new product for upcoming seasons.
Worked on brand local collaborations such as Mottilaa, André Calvão, Pro model for Lucas Xaparral and others.
Design SMU product for specific accounts and their needs.
Create prints vectored and hand drawn.
Manipulate graphics as needed.
Create detailed tech packs to begin sampling and costing process.
Utilize Dropbox system to share files with vendors.
Work closely with product development team to best execute designs and stay within budget.
Attend fittings with model to ensure product achieves desired fit.
Participate in casting calls for marketing photo shoot models.
Style and merch outfits for seasonal studio/location photo shoots.
Organize studio/location photo shoots.
Work with marketing team to create sales catalog with detailed images and features called out.
Collaborate with marketing team to plan events.
Ran Instagram account during a gap in marketing staff.
Prepare CAD presentations for in-line and SMU products.
Present the seasonal line during regional sales meetings to educate sales team on latest product.
Periodically meet with sales for feedback and implement for upcoming season.
Recognize shortcomings within team processes and take initiative to make improvements.
Lifted Research Group (LRG)
Designer | Apparel | 08/2016 - 06/2017
Product development for all lines of national male and youth streetwear brand, development of national collabs with artists and / or athletes, sales analysis, collection planning, color chart, direct contact with suppliers, pattern development , technical packs and VLP's, production monitoring and presentation of the collection in meetings.
Supra Footwear
Designer | Apparel | 08/2016 - 06/2017
Product development for all lines of national male and youth streetwear brand, development of national collabs with artists and / or athletes, sales analysis, collection planning, color chart, direct contact with suppliers, pattern development , technical packs and VLP's, production monitoring and presentation of the collection in meetings.
PANODORA
Co-Owner & Designer | 04/2014 - 07/2016
Brand of men's and women's clothing, created and developed by me and a co-owner, whose main products were t-shirts, skirts and accessories.
The brand aimed to work in an ethical manner, we make timeless pieces (not following the macro trends), we worked with limited stock and some unique pieces, thus aiming at exclusivity and conscious consumption.
DC Shoes, Inc.
Designer | Apparel | 03/2012 - 03/2014
Product Development Assistant for international streetwear male brand.
Technical packs, Linx system, sample approval, direct contact with supplier and representatives, assistance in all stages of product development, creation of prints and models, approval of them, release to production. Sales tracking and collection planning.
Education history
Faculdade Santa Marcelina
Bacharel in Fashion Design | 2007 - 2010
University of Arts London
Summer Course | 2010 - 2010
Connections
Companies (0)
No information