Outdoor

Senior Advisory Board Member

Other

In a world where consumer expectations are at an all-time high, the only path to growth is a unified ecosystem
experience that meets them. I have established a proven track record of doing just that. I lead cross-functional
teams, create solutions, obsess details, and drive results that are user-centric, data-driven, scalable and clearly
measurable.

As a professional member of the advisory board at MHCC, I help ensure the integrated media, digital product, and commerce offerings are aligned with real-world needs.
- Advise Chairperson and faculty on skills needed in the professional environment
- Help shape integrated portfolio coursework to provide the highest value skills to students
- Advise interns in the professional setting through close collaboration and tandem work

- Focus on operational excellence of a $5B+ digital commerce ecosystem
- Revamp the Holiday offense to support a goal of $1B+ for the season, for the first time in Nike history
- Drive premium consumer and member experiences through meticulous collaboration with geographic markets,
city priorities, and digital product
- Work across the full spectrum of the eCommerce portfolio to protect profitability and seamless operations

Senior Global Operations Manager (Ecommerce, DTC)

- Responsible for managing large, cross-functional programs for Nike Direct digital commerce properties (DTC)
- Helped lead Nike's agile transformation and adoption of SAFe
- Bridged the management from legacy stack capabilities to current cloud-based services and experiences

Senior Program Manager

Drive planning and execution for e-commerce UX strategies, technical production, front-end interface design,
systems analysis, scoping and resourcing.
- Provide direction on UX/UI strategies, online revenue, e-commerce, data analysis for desktop, tablet and mobile.
- Lead in digital production and online brand management to maximize online revenue.
- Identify, design and execute strategic vision to improve user experience globally for Nike.com
- Identify and measure the goals and KPIs associated with the e-commerce platform
- Work with key partners (developers, analytics, SEO/SEM, A/B testing, marketing teams) on implement, test and quantify platform improvements
- Define, execute, measure, and interpret ongoing A/B tests

Senior Consumer Experience Consultant

- Serve as lead on the development of successful client relationships in support of campaign executions, on behalf of an advertising agency with significant expertise in digital and social media
- Provide a deep understanding of business needs and objectives for assigned global and national account portfolio
- Negotiate statements of work (SOW) and retainers (MSA)
- Managing financial forecasting, budgets, profit and loss (P&L) statements, and workflow process with support
from agency producers.
- Collaborate daily with internal planning, strategy, and creative teams to produce strategic recommendations and project deliverables

Client Partner

- Lead all key agency relationships
- Oversee all production and growth for key accounts.
- Manage and lead remote teams based in Los Angeles, CA and Panama City, Panama

Director

My skills as a strategist and digital solutions architect for clients and internal teams allowed me to be successful with some of the biggest clients in the world. I worked on a consultative level with account planners, creatives,
relationship owners, clients, and creative directors, to ensure execution plans are clear and easily integrated across
all media.

Senior Digital and Experiential Producer

Find out detailed information about Carl Whitehouse, Senior Advisory Board Member in Portland, OR

Carl Whitehouse: Senior Advisory Board Member in Portland, OR

Carl Whitehouse

Mt Hood Community College

Nike

Nike

Nike

Swift

Digital Agency Services

Wieden + Kennedy

Metropolitan State College of Denver

Metropolitan State University of Denver