Caroline Campbell: Senior Graphic Designer | Rip Curl in Oceanside, California

Crafted marketing materials for in store displays across 300 accounts and Rip Curl stores, maintaining a cohesive brand identity throughout all locations. Oversaw the entire process of in studio and lifestyle photography, from selection and editing to file management within a digital asset manager system. Developed eye catching email designs for collections and regular distributions, leveraging Campaign Monitor to boost engagement and drive sales. Created compelling ad sets tailored for Facebook, Instagram, email, and SMS platforms, effectively reaching our brand's target audience and boosting sales. Produced and coordinated the execution of 10 catalogs annually across three divisions, ensuring alignment with global standards and meticulous project management. Led the strategic enhancement of the visual format for Elastic Suite and related assets, enhancing user experience and optimizing efficiency.

Directed diverse design projects from concept to completion, handling both print and digital catalogs while ensuring consistent brand visuals. Managed content creation across various marketing channels, crafting eye catching graphics for retail stores and wholesale needs like banners, stickers, and more. Coordinated smooth installations at retail outlets and trade shows for on time deliverables. Additionally, took charge of event setups, supervised online product imagery, and collaborated on engaging social media ads. Oversaw packaging design for multiple product lines and special collections to maintain a unified brand presentation.

Generated, prepared, and fulfilled POP art requests for online and retail stores, catering to sales representatives nationwide. Conducted clipping, retouching, color editing, and artwork integration for men's and women's apparel images destined for both ecommerce platforms and seasonal printed catalogs. Designed weekly email campaigns aligned with company style guides and crafted print and digital promotional advertising for national events.

Contracted for 2 weeks to help update new branding on print informational brochures, chapter logos for digital / print use and new online apparel pieces.