Caroline Cha: Co-Founder in , CA
Caroline Cha
Co-Founder
United States
Skills
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Interests
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Summary
Activity
Projects
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Work experience
Elemental Affairs
Co-Founder | 07/2017 - Current
• Raising awareness on global issues by fostering the development of self-sustaining
communities.
• Outreach to multiple organizations that align with our mission and values to create
everlasting partnerships.
• Create content to promote through various social media channels.
• Manage and maintain all aspects of website, elementalaffairs.org.
• Oversee all financial functions within organization.
ZICO Coconut Water
Regional Marketing Manager | 11/2017 - 06/2018
•Managed and implemented field marketing strategy and initiatives while adhering to annual budget.
• Sourced regional brand partnerships and influencers to promote ZICO and recruit
consumers within the category.
• Connected field marketing activity to retail while supporting regional sales team to
achieve business goals through ROI evaluations.
• Recruited, managed and developed full time, seasonal and agency marketing staff.
illy Bottled Coffee
Regional Marketing Manager | 02/2017 - 11/2017
• Closely managed annual budget over $150k and all in-market assets.
• Oversaw lifecycle of events including sourcing, negotiating, contracts, onsite
logistics, etc.
• Built and maintained relationships with local brands and influencers to reach target
demographic.
• Provided monthly recaps and reports to sales and brand counterparts.
Honest Tea
Area Marketing Manager | 03/2016 - 02/2017
• Hired, trained and managed team of brand ambassadors.
• Managed master calendar and event logistics including sourcing, pre-event, event
set-up and break down.
• Surpassed in-store demo goals by 161% and sample distribution goals by 130% 2
months prior to year’s end.
NatureBox
Communications Associate | 12/2014 - 12/2015
• Curated content and integrated campaigns for NatureBox blog including copy,
digital assets, and execution across all social platforms while measuring reach using
Google Analytics and other metric reporting systems.
• Events team member – plan and execute all internal events with allocated budget of $100k/year.
The Trium Group
Office Coordinator | 01/2014 - 11/2014
• Provided support for various areas of business operations including but not limited
to: Marketing/Communications, Human Resources, Finance, IT.
• Coordinated and executed internal/external events and offsites including planning,
logistics, and vendor contracts.
TelePacific Communications
TelePartner Coordinator | 06/2009 - 06/2013
• Created onboarding program for new employees and executed guidelines for
training module while maintaining updated data management processes.
• Provided direct support to President’s Club agent managers and their sales teams
to succeed in meeting and surpassing monthly quotas.
Education history
San Diego State University
BA | 2007 - 2010
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