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Caroline Steel: Founder, Web Designer in Kensington, MD

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Caroline Steel

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Founder, Web Designer
Kensington | United States
Skills

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Interests
Writing
Reading
Design
Languages
Visualization
Graphing
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Industries
Bike
Creative Agencies
Outdoor
Run
Snow
Triathlon
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Summary
Activity
Projects

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Work experience
Image BADLab Brand & Design

BADLab Brand & Design

Founder, Web Designer | 05/2020 - Current

Summary: Founded a web design company for literary creatives and managed website stack from code to content - Rapidly built client base, formulated business plan, and generated 5-figure profitability - Strategized with clients to align content and aesthetics with website, brand, and business goals - Synthesized web data from Google Analytics to optimize site design and lead conversion
Image Wilderness Voyageurs

Wilderness Voyageurs

Whitewater & Bike Tour Guide | 05/2022 - 10/2022

-Communicated and worked in lockstep with guide team and base staff to organize/lead detail-oriented trips, mitigate risk, and coordinate rescue, often in chaotic environments -Evaluated guest ability, mindset, and learning style to strategically deliver memorable experiences -Engaged guests with vivid storytelling: relating river/regional lore, history, ecology, and humor
Image Forward  Defense, Atlantic Council

Forward Defense, Atlantic Council

Young Global Professional | 01/2022 - 05/2022

Main portfolios: artificial intelligence, hybrid & gray zone warfare, defense acquisition, defense strategy - Lead internal & cross-departmental briefings on analytical tools (Google Search Console) and process automation (Powershell mail merge scripting) - Synthesized performance indicators from Google Analytics, Google Search Console, Sprout Social, and other sources, into visual project/event reports, to demonstrate partnership value - Coordinated FD webpage redesign: analyzing website data and incorporating stakeholder input - Edited report; titled and designed webpage for Eye to Eye in AI report - Developed digital engagement strategy for Nexus 22 symposium: coordinated graphic production and designed a social media and live-tweeting action plan. The day of the event, Twitter engagement was 8x higher than any other day the same month - Proposed, coordinated, and geocoded Russia-Ukraine Military Assessment map (over 133,000 views)
Image Bolton Valley

Bolton Valley

Backcountry Splitboard Guide & Snowboard Instructor | 01/2021 - 02/2022

Summary: Lead introductory clinics on backcountry splitboarding, snowboarding, and winter safety - Thought laterally by communicating lessons via games, analogies, and lighthearted competition
Image American Security Project

American Security Project

Asymmetric Operations Intern | 09/2021 - 01/2022

Summary: Developed research proposals and wrote articles around hybrid warfare and transnational threat - Authored meticulous analysis on the Iran Threat Network, featured in CEO’s newsletter - Generated engaging maps & models based on quantitative inputs and geodata - Optimized SEO to yield first page results for articles, keywords “Iran Threat Network” and “Hyperwar”
Image Zoar Outdoor

Zoar Outdoor

Whitewater Raft Guide | 06/2021 - 10/2021

Summary: Lead clients down class III-IV whitewater, working with teammates to maximize safety and fun
Image Raven Quill Literary Agency

Raven Quill Literary Agency

Agency Assistant | 03/2020 - 10/2020

Summary: Spearheaded social media initiatives, amplified voice, coordinated digital logistics - Crafted digital strategy from the ground up: re-designed website to maximize user experience & conversion, formulated social media strategy to amplify voice & brand, and produced regular content - Supervised intern, scheduled meetings, and interfaced with agents & clients
Image Last Minute Gear

Last Minute Gear

Marketing Associate & Contractor | 09/2019 - 08/2020

Summary: Organized events, collected & analyzed marketing data to assess outcomes, directed campaigns - 336.85% increase in social reach and 150% increase in user acquisition - Developed social strategy: designed campaigns, wrote content, produced graphics - Negotiated free screening of Women's Adventure Film Tour; organized event; wrote campaign report - Built business relationships with local organizations: managing pipelines & measuring outcomes - Developed venture initiatives, including an expedition-planning program & community space
Image Bay Area Wilderness Training

Bay Area Wilderness Training

Marketing Intern | 01/2020 - 03/2020

Summary: Formulated digital strategy, set goals, and evaluated outcomes for the 20th Anniversary Gala - Spearheaded 175% increase in user engagement on social media - Produced effective paid social ads by identifying & targeting audience segments
Education history
Image Durham University

Durham University

B.A. | 2014 - 2019

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1501 Lincoln Blvd.#1014 Venice, CA. 90291