Carrie Harrington: in Lawrenceville, NJ

Improved the organization’s visibility in the community and with current and potential donors by providing leadership and direction for all development and communications activities. Responsibilities included: • Acted as Public Information Officer • Wrote and distributed news releases • Crafted, executed and ensured consistent brand identity throughout all communications • Marketed organization through targeted, strategic efforts • Managed the organization’s website, e-communications and social media • Designed and implemented fundraising strategies to achieve annual goals • Wrote grant proposals and researched potential funding sources • Prepared direct mail solicitations in consultation with direct mail firm • Wrote solicitation and acknowledgement letters • Managed annual and corporate giving opportunities • Planned and implemented event calendar • Produced organization newsletter, Humane News • Oversaw management of organization’s retail store

Cultivated a positive image for and promoted the mission of the organization through the development of media and community relationships. Responsibilities included: • Acted as Public Information Officer and proactively identified, developed and communicated stories to the media • Developed and executed strategic marketing and public relations plans to promote the organization’s mission, programs, services, advocacy and events • Developed, implemented and integrated all promotional materials, including advertising, annual report, appeals, articles, blogs, collateral, e-newsletters, social media and website content • Edited employee communications from the CEO and senior management • Regularly updated employees on external communications; celebrated positive stories and provided talking points when necessary to ensure consistent messaging • Served as Chairperson of the Employee Recognition Committee • Managed weekly newspaper column, Tails of Marin • Served as Editor and managed advertising sales for the Society’s Animal Chronicles magazine • Strategized with the Development team on fundraising initiatives, including planned giving, special events, grant proposals and donor cultivation • Managed organization website • Assisted senior management team with development and execution of organization’s strategic plan • Developed and managed department budget of $150K • Managed team of three employees

• Humane Education Coordinator—developed and presented humane education programs to San Francisco schools. • Volunteer Coordinator—recruited and provided ongoing training for more than 300 volunteers. Implemented a volunteer orientation program for new volunteers. Developed and maintained a monthly volunteer recognition program. Increased volunteer applications and monthly time contributions by fifty percent. • Adoption Counselor—screened prospective adopters for compatibility with animals available for adoption. Monitored health and general welfare of shelter animals. • Veterinarian Assistant—conducted initial assessment of animals’ general health, including weight and temperature. Administered vaccines and medications as needed. Assisted doctors with minor procedures.

• Produced website content, direct mail, advertising and sales literature • Developed pricing structures for current and emerging products • Managed company presence at trade shows

Managed public relations activities with a goal to increase global awareness and change negative perceptions of alternative dispute resolution. Responsibilities included: • Acted as organization spokesperson • Pitched story ideas to national media • Wrote and distributed news releases • Wrote and edited articles for legal trade publications

• Managed communication of the organization’s European business strategy through the production of brochures, direct mail, website content and advertising campaigns • Assisted in the worldwide implementation of new company logo and brand identity guidelines • Produced company newsletter