Carrie Whitt: Freelance Media Relations in Corona Del Mar, CA
Carrie Whitt
Freelance Media Relations
Corona Del Mar | United States
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Summary
Activity
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Work experience
Bullfrog + Baum
Freelance Media Relations | 01/2014 - Current
• Lead strategy and execution of public relations for high-level corporate and independent owner clientele within the hospitality industry
• Oversee media relations for national hospitality marketing and digital media agency
• Develop and maintain relationships with reporters, influencers, producers and bloggers to increase client presence and boost revenue
• Serve as the liaison between agency clients and local, regional and national media outlets
• Develop and execute monthly, quarterly and annual public relations and marketing plans tailored to each individual client
• Work collaboratively with clients to develop press materials that are consistent with brand image and messaging
• Secure and coordinate media visits and press trips
• Measure and track results of communications campaigns and press outreach
• Key media relationships include Travel + Leisure, Food & Wine, Esquire, GQ, Southern Living, NBC’s “The TODAY Show”, Worth Magazine, The Wall Street Journal and more
Bullfrog + Baum
Account Executive | 06/2010 - 12/2013
• Developed and executed comprehensive marketing and public relations plans for acclaimed restaurants, bars and chefs, including Strategic Hospitality (Nashville); Culina, Modern Italian at the Four Seasons Los Angeles at Beverly Hills; Master Chef Wolfgang Puck; and The Cosmopolitan of Las Vegas
• Drafted detailed new business proposals to position the agency as a one-stop shop for communications needs and successfully secured new clients
• Coordinated large and small-scale events, such as the opening of The Cosmopolitan of Las Vegas and Santa Monica Place
• Created shot lists and managed photo and video shoots on location to ensure consistent messaging and branding
• Recommended and implemented a number of marketing initiatives, including seasonal promotions to boost revenue and increase visibility
• Collaborated with members of the media to develop thoughtful stories that are in line with client goals
Victoria King PR
Assistant Account Executive | 08/2007 - 05/2010
• Established relationships with top local, regional and national media to pitch stories on behalf of luxury travel clientele
• Drafted and distributed press materials, including press releases, media alerts, fact sheets and bios, ensuring consistent messaging across campaign materials
• Developed detailed itineraries and coordinated travel arrangements for press trips and individual trips on behalf of reporters, influencers, bloggers and internal team
• Coordinated large- and small-scale events for agency clients, including Emirates Airlines, Hotel Bel-Air, The Ranch at Rock Creek, Cal-a-Vie Health Spa, and Colony Palms Hotel
• Led the creation of new business proposals for the agency
• Maintained all agency documents, including contracts and monthly invoices
Education history
University of Alabama
B.A. in Communications | 2003 - 2007
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