Laura Bauer: Freelance Designer in Carlsbad, CA
Laura Bauer
Freelance Designer
Carlsbad | United States
Skills
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Interests
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Summary
Activity
Projects
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Work experience
Performance Apparel Group
Freelance Designer | 06/2017 - Current
Freelance Designer, Snow Angel, Hot Chillys, Polarmax, XGO
• Creating seasonal color palettes, prints and designs for men’s, women’s and youth
• Research and develop new opportunities in the base layer market
• Attend national trade shows and work with brand representatives
Tilly's
Freelance Designer | 12/2016 - 10/2019
• Provided detailed product research reports for men’s, home and women’s swim
• Identified seasonal color, silhouette, print, mood and color trends
Apex Global Brands
Senior Designer - Tony Hawk / 900 Brands | 11/2013 - 11/2016
• Design responsibilities include all categories for Tony Hawk Boys and Hawk 900 Young Men’s
• Create seasonal Color and Concept books, Global Line Catalogs and individual assortments for various clients
• Develop new fabrics innovations, washes and trims
• Worked closely with graphic designers to assort and place graphics
• Design and sketch styles, prints and yarn-dyes
• Research, develop and present market trends, color and concept to internal team and clients
• Communicate daily with buying, sourcing and production teams to meet clients production and in-store deadlines
• Created global line for new business opportunities including Walmart and Sports Direct
• Work closely with design counterparts to create cohesive brand identities for all lines
Quiksilver - Direct to Retail
Designer | 01/2012 - 11/2013
• Boys 4-7, Boys 8-20, Young Men’s
• Ensured that product was consistent with market trends and business strategy
• Traveled seasonally to Kohl's to present line and develop in store assortment
• Developed new fabrics, washes, prints and trims
• Communicated daily with buyers, production and sourcing teams to create trend right and cost effective product
• Responsible for entire design process from concept to final production
• Increased sales in Boys 8-20 knits, fleece and short programs
Sears Holdings
Associate Designer | 11/2006 - 04/2011
• Private label lines; Route 66, Canyon River Blues, Joe Boxer, Covington, and Basic Editions
• Presented line to buyers and executive team
• Developed new fabrics, washes and trims
• Communicated daily with buyers, production and sourcing teams to create trend right and cost effective product
• Sourced and designed prints, yarn-dyes, marketing and graphics with graphic designers
• Researched and developed seasonal color palettes and concepts
• Worked closely with design counterparts to create cohesive brand identities
• Design responsibilities included woven shirts, woven bottoms, jackets, swimwear, and denim
Aeropostale - Jummy'z
Assistant Designer | 08/2005 - 11/2006
• Managed interns
• Responsible for organization of tech packages, trims, washes, and graphics
• Created and updated presentation boards
• Assisted in developing color and concept
• Worked closely with pre-production to ensure quality
• Reviewed and analyzed pre-production garments
• Researched and developed new fabrics, washes, and trims
• Assisted in designing knits, wovens, bottoms, and outerwear
• Sourced and developed yarn-dyes and graphics with CAD and graphic departments
Education history
Pratt Institute
B.F.A. | 2001 - 2005
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