Casey King: in Pittsburgh, PA
Casey King
Pittsburgh | United States
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Summary
Activity
Projects
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Work experience
Dick's Sporting Goods
Senior Graphic Designer | 10/2012 - 05/2020
- Lead designer on Dick’s Sporting Goods homepage. Managed 3 associate designers and collaborated cross functionally on a
daily basis
- Developed new homepage creative to fit omni-channel platforms, increasing conversion by nearly 8%
- Collaborated with site merchandisers to produce Pro/NCAA Championship creative resulting in some of the largest championship
apparel license sales to date
- Art directed photoshoots to create layouts that were featured on the Dick’s Sporting Goods website, producing high volume of
sales for items such as sneakers, apparel and sporting goods
- Managed associate UI designers through meetings, mentorship and reviews, helping each gain more experience and
responsibility for the possibility of promotion
- Reduced employee turnover in creative department by creating individual development plans which ensured success of each
direct report
World Dealer Inc.
Graphic Designer | 03/2011 - 10/2012
- Designed and updated car dealership websites to move inventory for individual dealerships
- Designed website banners, online coupons, homepage ads, etc. in order to help sell cars
- Customized dealership websites, making aspects of updating individual sites easier for dealership owners and employees
- Generated short animated ads (gifs) promoting monthly car deals in order to sell the last of the specified inventory
- Troubleshoot issues dealing with website functions, ads, emails etc. to help clients adjust and navigate their own site easily
Hotcards.com Pittsburgh
Lead Designer / Manager | 08/2005 - 01/2011
- Designed print material and ran all day-to-day operations (phone calls, emails, customer service) increasing revenue each year
- Designed brochures, postcards, logos, banners etc. Relied upon to create all content for the office
- Met with clients to brainstorm corporate identities and increase customer spending by introducing them to other hotcards
features such as business cards, banners, door hangers etc.
- Logged all orders and entered all profits/margins into Microsoft Excel Database.
Education history
Point Park University
MBA | 2011 - 2012
West Virginia University
BFA | 2000 - 2005
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