Casper Rubalcava: Sales Manager in Phoenix, CA
Casper Rubalcava
Sales Manager
Phoenix | United States
Skills
No information
Interests
Video editing
Photography
Reading non-fiction
Bicycle maintenance
Living in new locations
Industries
Bike
Lifestyle
Outdoor
Snow
Summary
Activity
Projects
No information
Work experience
Alta Cycling Group
Territory Manager - Northern California, Oregon, Washington, Idaho | 03/2020 - 10/2021
- Represented Diamondback, Raleigh, iZip, Haibike, and Redline bicycle brands to bicycle dealers in Norther California, Oregon Washington, Northern Nevada, and Idaho
- Provided sales and service to independent bicycle dealers; added 10 new accounts, ensured prompt processing of dealer/credit applications, purchase orders, and enforced MAP policy
- Managed product allocations caused by bicycle shortage, approved all orders in territory, and distributed product based on dealer commitment and annual booking orders
- Successfully reengaged new and former dealers by communicating updated business model, direction, and goals that were better aligned to support independent bicycle dealers
Pals in a Pod
Business and Marketing Consultant (Contract) | 06/2016 - 05/2019
- palsinapod.com
- Developed and implemented business and marketing plan to position business as premium child care, resulting in full enrollment within 1 month of opening, and managed all back end business operations
- Brand management including website design and maintenance, content development, copy writing, photography, contracts, business documents, and ensured all collateral reflected defined standards
Hydro Flask
Event and Field Marketing Manager | 04/2015 - 08/2015
- Managed design and delivery of new trade show exhibit in 3-month time frame
- Developed field marketing plan, tour calendar, and consumer engagement asset concepts
Yakima Products, Inc.
Brand Manager | 01/2015 - 04/2015
Yakima Products, Inc.
Marketing Manager | 10/2012 - 01/2015
- Collaborated with the Brand Director and VP of Brand to develop annual marketing calendar and launch two brands of vehicle roof racks in the United States
- Managed, forecasted, and reconciled annual marketing budget
- Managed production of consumer catalog, technical fit guide, lifestyle photography, product photography, training videos, and all marketing collateral
- Maintained relationship with PR agency and received 40 media hits, awards, and product feature write-ups in national print and digital publications
- Managed event activations, logistics, and executed brand strategy at Outdoor Retailer, Interbike, SEMA, and Canoecopia trade shows, regional shows, dealer events, and consumer shows
- Negotiated and secured digital and print advertising contracts in the bicycle, outdoor, and automotive markets
Yakima Products, Inc.
Regional Sales and Marketing Rep - West Coast | 02/2009 - 10/2012
- Identified, cold-called, and qualified prospective new accounts in the outdoor sporting goods, bicycle, and automotive industries
- Identified, cold-called, and qualified new accounts, developed leads for sales agencies, and traveled 80% annually in California, Oregon, Washington, Nevada, and Arizona
- Planned annual calendar and executed 200 in-person sales calls annually, used hands-on product presentations to train distributors and 400 retail associates per year in sales techniques and product knowledge
- Coordinated, executed, and negotiated contracts for 20 consumer events annually which increased sales and brand awareness with local dealers; and acted as the onsite brand ambassador and technical fit specialist
- Implemented, designed, and managed iFormBuilder data collection software which improved efficiency of event, clinic, and retail reporting; and saved the company $10,000 in annual software costs
- Provided sales, service, and merchandising to national, regional, and independent dealers in the bicycle, outdoor sporting goods and automotive markets; and enforced pricing policy
UC Cyclery
Manager | 01/2006 - 05/2008
- #1 sales associate out of 7 member team
- Managed daily operations, opened and closed store, purchased all soft and hard goods, managed inventory, tracked warranties, implemented employee work schedule and sales performance tracking
- Supervised, trained, and motivated 11 employees to consistently exceed monthly sales goals by 20% by implementing weekly training meetings on selling techniques, customer service, and product knowledge
- Implemented new service department workflow and tracking schedule that increased service revenue by 30%
- Specialized University Master Bicycle Fitter
UC Cyclery
Mechanic | 09/2004 - 12/2005
Education history
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Connections
Companies (0)
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