Casper Rubalcava: Sales Manager in Phoenix, CA

- Represented Diamondback, Raleigh, iZip, Haibike, and Redline bicycle brands to bicycle dealers in Norther California, Oregon Washington, Northern Nevada, and Idaho - Provided sales and service to independent bicycle dealers; added 10 new accounts, ensured prompt processing of dealer/credit applications, purchase orders, and enforced MAP policy - Managed product allocations caused by bicycle shortage, approved all orders in territory, and distributed product based on dealer commitment and annual booking orders - Successfully reengaged new and former dealers by communicating updated business model, direction, and goals that were better aligned to support independent bicycle dealers

- Managed design and delivery of new trade show exhibit in 3-month time frame - Developed field marketing plan, tour calendar, and consumer engagement asset concepts

- Collaborated with the Brand Director and VP of Brand to develop annual marketing calendar and launch two brands of vehicle roof racks in the United States - Managed, forecasted, and reconciled annual marketing budget - Managed production of consumer catalog, technical fit guide, lifestyle photography, product photography, training videos, and all marketing collateral - Maintained relationship with PR agency and received 40 media hits, awards, and product feature write-ups in national print and digital publications - Managed event activations, logistics, and executed brand strategy at Outdoor Retailer, Interbike, SEMA, and Canoecopia trade shows, regional shows, dealer events, and consumer shows - Negotiated and secured digital and print advertising contracts in the bicycle, outdoor, and automotive markets

- Identified, cold-called, and qualified prospective new accounts in the outdoor sporting goods, bicycle, and automotive industries - Identified, cold-called, and qualified new accounts, developed leads for sales agencies, and traveled 80% annually in California, Oregon, Washington, Nevada, and Arizona - Planned annual calendar and executed 200 in-person sales calls annually, used hands-on product presentations to train distributors and 400 retail associates per year in sales techniques and product knowledge - Coordinated, executed, and negotiated contracts for 20 consumer events annually which increased sales and brand awareness with local dealers; and acted as the onsite brand ambassador and technical fit specialist - Implemented, designed, and managed iFormBuilder data collection software which improved efficiency of event, clinic, and retail reporting; and saved the company $10,000 in annual software costs - Provided sales, service, and merchandising to national, regional, and independent dealers in the bicycle, outdoor sporting goods and automotive markets; and enforced pricing policy

- #1 sales associate out of 7 member team - Managed daily operations, opened and closed store, purchased all soft and hard goods, managed inventory, tracked warranties, implemented employee work schedule and sales performance tracking - Supervised, trained, and motivated 11 employees to consistently exceed monthly sales goals by 20% by implementing weekly training meetings on selling techniques, customer service, and product knowledge - Implemented new service department workflow and tracking schedule that increased service revenue by 30% - Specialized University Master Bicycle Fitter