Celina Sanchez: in Portland

Provides sales leadership to nine independent sales agencies with a total of 70 sales representatives across the U.S.A. • Re-structured regional sales territories resulting in an increase in revenue • Developed a focused distribution strategy which resulted in increased revenue, profit and market share • Developed and executed seasonal, quarterly and annual revenue plans targeted by territory • Develop Seasonal Sales Presentation presented to Internal and External teams • Conferred design and production departments on customer needs and preferences to stay on top of changing demands

Managed the development of a new brand to the marketplace with a thought-out distribution strategy. • Collaborated with Product Team to develop relevant and trend focused product • Tracked trends and provided suggested enhancements that would both challenge and refine the company's product offerings • Seasonal Forecasting and Budget Planning

Represented the Brand Vision for the Americas through the London based Product, Design and Marketing team. • Trend & Consumer Research (Evaluate and Leverage market intelligence and consumer insights to develop seasonal briefs) • Managed Product from concept to consumer launch • Managed Product Lifecycle (seasonal and core product) • Maintained the Americas wholesale and retail pricing to achieve internal and external Margin Requirements • Coordinated GTM Plan for Regional and Global Collaborations & Special Initiatives • Managed and Executed SMU Program for Men's, Women's and Children's Footwear • Monitored and analyzed sales data and consumer purchasing trends with National and Key Accounts

Hybrid product leadership and sales leader. • Managed National and Strategic Accounts in conjunction with Merchandising and Product Line Management • Developed Customized business plans and relevant product assortments based on channel of distribution • Successfully led Seasonal Sales Meeting and Pre-Line Meetings • Leveraged industry trends and competitive analysis to improve customer relationship building • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets