Celina Sanchez: in Portland
Celina Sanchez
Portland | United States
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Summary
Activity
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Work experience
Sock it to Me
National Sales Manager | 04/2018 - 07/2019
Provides sales leadership to nine independent sales agencies with a total of 70 sales
representatives across the U.S.A.
• Re-structured regional sales territories resulting in an increase in revenue
• Developed a focused distribution strategy which resulted in increased revenue, profit and market share
• Developed and executed seasonal, quarterly and annual revenue plans targeted by territory
• Develop Seasonal Sales Presentation presented to Internal and External teams
• Conferred design and production departments on customer needs and preferences to stay
on top of changing demands
Evolutions Inc
Sales Manager | 09/2016 - 07/2017
Managed the development of a new brand to the marketplace with a thought-out distribution
strategy.
• Collaborated with Product Team to develop relevant and trend focused product
• Tracked trends and provided suggested enhancements that would both challenge and refine
the company's product offerings
• Seasonal Forecasting and Budget Planning
Dr. Martens AirWair USA
Merchandise & Product Line Manager | 07/2009 - 03/2015
Represented the Brand Vision for the Americas through the London based Product, Design and Marketing team.
• Trend & Consumer Research (Evaluate and Leverage market intelligence and consumer
insights to develop seasonal briefs)
• Managed Product from concept to consumer launch
• Managed Product Lifecycle (seasonal and core product)
• Maintained the Americas wholesale and retail pricing to achieve internal and external Margin
Requirements
• Coordinated GTM Plan for Regional and Global Collaborations & Special Initiatives
• Managed and Executed SMU Program for Men's, Women's and Children's Footwear
• Monitored and analyzed sales data and consumer purchasing trends with National and Key
Accounts
Dr. Martens AirWair USA
Product Line Manager & National Account Executive | 07/2000 - 03/2015
Hybrid product leadership and sales leader.
• Managed National and Strategic Accounts in conjunction with Merchandising and Product
Line Management
• Developed Customized business plans and relevant product assortments based on channel of distribution
• Successfully led Seasonal Sales Meeting and Pre-Line Meetings
• Leveraged industry trends and competitive analysis to improve customer relationship building
• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
Dr. Martens AirWair USA
National Sales Manager | 11/1999 - 06/2000
Dr. Martens AirWair USA
National Sales Manager | 06/1997 - 11/1999
Education history
Bauder Fashion College
Associate of Arts
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