Charlie Visconage: Marketing Manager in Washington, DC

-Develop and manage all marketing initiatives for the association and its affiliated foundation including membership, trade shows, education, and fundraising. -Utilize email marketing, social media, and digital display advertising to market to consumers and businesses -Market HAI HELI-EXPO, the world’s largest helicopter trade show -Coordinate with different departments to develop, produce, and manage promotional and collateral materials to support each program or service -Prepare strategic plans for each HAI operating area in order to market the respective programs and services -Incorporate print, direct mail, email, and social media to distribute collateral material in order to ensure the best ROI for each program or service -Prepare annual marketing budget and track expenses in order to monitor monthly financial performance -Prepare monthly results analysis and forecasts -Manage support staff to ensure adherence to all deadlines

•Managed an annual advertising budget of $60,000 per year •Wrote, monitored, and measured email campaigns and newsletters to appeal to new and returning course participants using Pinpointe HTML email creation software •Wrote copy for IP3 marketing emails, online advertisements, and press releases •Analyzed and managed IP3’s Google Adwords and Google Analytics accounts to pull reports, drive conversions and build IP3’s brand identity •Managed IP3’s Facebook, Twitter, and LinkedIn presence with daily posts, photos, and engaging with IP3’s community •Conducted phone-based relationship management calls with IP3’s client base •Maintained and edited live HTML content on IP3’s website using the Joomla open source platform •Maintained professional relationships with IP3’s alumni network of over 3,000 participants using email marketing and Salesforce.com CRM •Edited, produced, and directed over 30 videos for IP3’s YouTube channel as well as IP3’s Udemy online course platform •Supervised IP3's website content specialist •Supervised IP3’s marketing intern