Chase Mastel: Business Owner/Marketing and Social Media Manager in Buffalo, MN

PROVIDING QUALITY, PROFESSIONAL COACHING AND INSTRUCTION FOR BOAT OWNERS AND WATERSPORTS ENTHUSIASTS BACKED BY 30 YEARS OF EXPERINCE ON THE WATER.

Owning a digital print store on Etsy comes with a range of responsibilities. As a store owner, you are responsible for creating and designing high-quality digital prints for your customers. You need to keep your shop up-to-date by regularly adding new designs, responding to customer queries, and managing orders. You also need to ensure that your products are accurately represented in the store listings and maintain a high level of customer satisfaction by providing timely responses to feedback and reviews. In addition to these operational responsibilities, you must also manage the financial aspects of your business, including tracking expenses and revenue, managing taxes, and developing pricing strategies that are competitive within the market.

In 2018, my spouse initiated an organic custom clothing and print design enterprise from our residence. Subsequently, with a steady escalation in demand, I joined the company as a marketing and social media manager for the online shop. Since the inception of the business, we have expanded our revenue streams and achieved over 1500 individual sales. My duties encompass, among others: Strategizing, outlining goals and devising focused plans Establishing the brand, fostering awareness and enhancing the online presence Managing content Implementing SEO and driving inbound traffic Cultivating sales Overseeing inventory and shipping and receiving processes.

I have experience working as a technical liaison between the dealership and the customer, providing quality and time-effective technical resolutions. In this capacity, I effectively communicated with Malibu Boats to provide technical diagnostics, warranty resolution, and technical training to ensure customer satisfaction. As part of my responsibilities, I also oversaw the warranty department protocols, ensuring that all procedures and policies were adhered to in a timely and efficient manner. Additionally, I served as the lead test captain for both diagnostic and new/used boat delivery, overseeing the entire process from start to finish. Through my experience, I have developed a deep understanding of the technical aspects of boat maintenance and operations. I am skilled in diagnosing issues, managing complex projects, and providing exceptional customer service to ensure customer satisfaction. With my attention to detail and commitment to quality, I have consistently delivered results that exceed expectations.

During my tenure as a producer at the Insurance Center, I undertook several crucial responsibilities. I meticulously analyzed the risk of current and potential clients and utilized my expertise to apply appropriate insurance coverages that aligned with their requirements. Moreover, I maintained clear and concise communication with clients and companies to ensure they fully comprehended all aspects of their policies. As part of my sales goals, I initiated contact with prospects through cold calling and community networking, generating leads and expanding our customer base. My efforts were reflected in my exceptional performance, having sold $301,000 in premium within the first two years of employment. In addition, I was appointed to the CRM transition team to facilitate and integrate an office-wide CRM platform upgrade. I played a vital role in understanding the new program and educating colleagues for a seamless transition. Furthermore, I successfully headed the 2018 health open enrollment season, where I met with over 100 clients to quote, propose, and write new and existing business between November 1st and December 15th. Through my contributions and expertise, I consistently delivered excellent results at the Insurance Center.

I gained significant marketing experience as an account manager at SixSpeed, a creative agency that specializes in helping adventurous brands stand out from the competition. In my role, I owned and managed client relationships with leading brands like Supra and Moomba Boats, KTM, and Federal Premium. As the main point of contact, I was responsible for leading all account operations, including account planning, strategy, and financial meetings to achieve both agency and account goals. I proactively sought out opportunities to deepen existing client relationships while also growing key account billings by 154%. In addition, I managed a total of $1.4 million in revenue for two luxury boat brands, $50,000 in revenue for an outdoor ammunition brand, and $25,000 for an adventure motorcycle company. One of my significant accomplishments was developing a successful Go-to-Market strategy for Syntech by Federal Premium, including new product introductions, experiential marketing, design and execution of marketing campaigns, and creating sales support deliverables. Moreover, I led a successful re-brand strategy for two premium boat brands, creating collateral that included a new, state-of-the-art WordPress website with an industry-leading boat configurator supplied with 10,000+ CGI assets. Throughout my time at SixSpeed, I leveraged my knowledge, experience, and strategy to develop marketing collateral and achieve account goals.

In my role as a Consumer Service representative at Polaris, I served as a liaison between end-users and the company's dealer network, ensuring that the voice of the consumer was heard and acted upon. As the subject matter expert for all communications related to the SNOW product group, I provided support to customers, external partners, and internal service personnel. In addition, I supported the outsource contact center personnel with the tools, processes, and information necessary to drive customer satisfaction. I achieved silver status technical training in snowmobile, ORV, and Generators, and excelled as the snowmobile, off-road, and generator subject matter expert. Through networking with product groups and technical groups, I maintained a proactive level of information flow in a fast-paced department. I demonstrated ownership and understanding of the snow/ORV/generator customer experience, retention plan, and product life cycle, and participated in the development, execution, and follow-through of loyalty-building plans to meet or exceed customer expectations. I facilitated problem solving, research, and problem/dispute resolution between Polaris dealers, Technical Service representatives, and Polaris end-users. By analyzing and organizing metrics and data, I was able to identify areas for improvement and enhance consumer satisfaction. As a key contributor and editor to the growing consumer-facing knowledge base, I ensured that accurate and relevant information was available to customers and internal personnel. Finally, I operated the Polaris Generator consumer-facing chat platform to evaluate and address Polaris Generator general and technical questions and concerns.

As the owner and operator of a personally-owned photography company immediately following graduation, I successfully developed and executed online and print advertising campaigns to drive sales. My responsibilities included filming and photographing clients, processing images, and delivering a high-quality product. Additionally, I created and managed the company website, outlining goals, devising focused plans, and implementing SEO strategies to increase inbound traffic and enhance brand awareness. I also oversaw inventory and managed shipping and receiving processes while cultivating sales through various channels.

As the Technical Sales Rep for Pumped 2B Stoked Enterprises; Slingshot Wakeboards, and Bern Protective Wear, there were several key responsibilities I had to uphold. First and foremost, I was able to gain and maintain a deep understanding of the products and industry, as well as staying current with market trends and emerging technologies. I was responsible for performing product demonstrations and clinics to help customers better understand the products and how they work. In addition to these responsibilities, I was also in charge of managing the sale of the products and providing exceptional customer support, including after-the-sale services and support. This required excellent communication skills, attention to detail, and a strong commitment to customer satisfaction. Ultimately, your goal as a Technical Sales Rep is to build lasting relationships with customers and help drive sales for the company.

As a member of Minnesota Inboard, the top Malibu and Axis boat dealership in the nation, I oversaw the retail equipment, parts, and accessories at two locations. In this role, I was instrumental in developing and maintaining effective social media campaigns on various platforms, implementing SEO and AdWords, and utilizing Google analytics to promote website and sales floor promotional campaigns to achieve and surpass sales goals while broadening our digital reach. To create a strong brand strategy, I photographed and filmed all aspects of the company for use in the marketing mix. Additionally, I facilitated the relocation and merchandising of our new multi-million-dollar headquarters and sales floor. Through implementing streamlined inventory management processes, I was able to increase sales and profit margins by 10%. Managing up to ten employees at two locations, my responsibilities encompassed hiring, performance evaluations, career development, payroll, and termination processes. Furthermore, I excelled in retail boat sales and conducted test drives, demos, deliveries, and provided service for Malibu, Axis, and other boat brands.

As a sales professional, I fostered strong relationships with clients, developing a loyal customer base. My approach to assisting customers in selecting a vehicle involved actively listening to their needs and preferences, enabling me to make informed recommendations that aligned with their interests. My expertise in the product offerings, optional packages, and latest technology of the vehicles we offered ensured that I was able to provide comprehensive information to clients, positioning me as a trusted vehicle expert. In performing high-quality and professional demonstrations of new and used vehicles, I was able to showcase their features and benefits to potential buyers. Reporting directly to the Sales Manager, I provided updates on objectives, planned activities, reviews, and analyses to ensure the team's success.

I possess experience in opening and managing a wakeboard cable park facility, where I trained individuals of various ages and skill levels in wakeboarding and related activities. As a responsible instructor, I ensured the safety of students both on and off the boat, and maintained CPR certification. Additionally, I was responsible for the upkeep of boats and equipment, and played an active role in promoting and marketing the facility throughout the year. To provide a comprehensive experience, I also filmed, photographed, and edited video documentation of the students and their accomplishments for use on the website and personal archive.