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Chelle Struve: Marketing and Advertising Consultant in Solana Beach, CA

Chelle Struve

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Marketing and Advertising Consultant
Solana Beach | United States
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Summary
Activity
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Work experience
Image SD Opera

SD Opera

Marketing and Advertising Consultant | 01/2018 - Current

Providing branding, marketing, advertising, project management, event marketing and execution and new business development services. • San Diego Opera, campaign strategy and creative concept for multiyear fundraising initiative. Achieved year one goal first quarter of launch https://www.sdopera.org/support/sustain •Summit Performance Group, corporate marketing strategy and plan, account management, event marketing and execution. On-site event management. Accounts 100% rebooking rate
Image LAK Advertising

LAK Advertising

Director of Accounts | 02/2017 - 08/2018

Lead new business and account management for non-profit vertical at marketing communications agency. • Cultivated new business through agency pitches and RFPs achieving 25% growth over goal in first three months of employment • Created campaigns to include direct, social, digital, PR, broadcast
Image Challenged Athletes Foundation (CAF)

Challenged Athletes Foundation (CAF)

Director of Marketing | 03/2014 - 01/2017

Directed marketing team aligning organizational goals with cohesive marketing communication strategy that drove all initiatives and led to increased awareness and funding for the CAF mission. • Provided integrated marketing, creative services, PR initiatives and production for CAF branding and fundraising campaigns, signature events, cycling challenges, sponsor initiatives, clinics, galas, event beneficiary • Marketing income 224% over annual goal while reducing budget by 65% • 40% gain in social followers and online engagement for hashtags. #TeamCAF campaign - over 39 million impressions after initial launch • Holiday giving donations increased 375% year over year through mobile, online and direct solicitations • Redesigned and launched new web site resulting in 75% increase in traffic the first 30 days
Image Mattel, Inc.

Mattel, Inc.

Marketing and Advertising Consultant | 08/2009 - 02/2014

Provided marketing, advertising, account management, branding and business development services to agencies and corporate clients in transportation, healthcare, consumer products, nonprofit verticals. • Managed marketing and advertising for the Ecoliner launch, world’s first heavy-duty, fast charging bus. Success of the launch resulted in an additional fleet orders and 25% growth in ridership • Produced style guides, print, merch, e-commerce site for Hot Wheels Brand Creative product launches. Exceeded forecasted sales by an average of 15% across channels • Developed recruitment materials targeting C-Suite professionals, dentists, new grads and retired physicians. Direct initiative 5.5% over goal Accounts: Mattel, Inc. Hot Wheels, Foothill Transit Ecoliner, AMN Healthcare, Taskmasters, Healthy Living Expo, Branches
Education history
Image California State University, Chico

California State University, Chico

Bachelor of Science

Image Cornell University

Cornell University

Certification | 2015 - Present

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1501 Lincoln Blvd.#1014 Venice, CA. 90291