Chelsea Pero: Senior Associate Director of Content Development and Brand Alignment in Philadelphia , PA

• Directed team of content and design associates to implement communication strategies, campaign marketing initiatives and brand identity guidelines across 6 hospital departments to develop consistency among visual communications across all paid and owned channels • $2.1M communications and branding budget • Delegated design and digital projects to 8 partner agencies • Initiated new branding campaign emphasizing donor-centric visual messaging • 250% increase in viewership, and 32% in direct market revenue • $71M fundraised from branded proposals, impact reports and recognition materials • 140% increase in online donations, 400% rise in donor participation, 86% increase in impressions • Directed company website redesign to enhance user navigation • 73% traffic increase with a 52% increase in blog viewership • Managed outreach platforms including website, social media, email marketing, public relations, direct mail, community programs and community signature events • Directed print and digital collateral for CHOC Walk in the Park • Outperformed branded materials and social media targeted goals for pediatric 5K fundraiser by 142% • $3.4M raised annually in partnership with Disneyland Corporation • 6.8 million new impressions gained through media placements and optimizing creative branding budget through resource reallocation • Partnered with annual Gala performers Alicia Keys, Kelly Clarkson, Keith Urban to design event collateral • 79% expansion of photo and video database; coordinated 22 monthly outreach donor campaign videos • Invited liaison and fundraising project manager for CHOC’s marketing team and 8 hospital institutes

• Ensured branding style guide and campaign visuals were present throughout print design materials and digital media; designed programmatic logos, print ads, brochures, product packaging, invites, digital banner ads, website layouts, billboards, mobile campaigns and more for multi-million-dollar campaign • Coordinated creative UX / UI direction for campaign website; oversaw digital designs, wire frames, story boards and site maps; integrated consistent typography, layout and color • 22% increase in click-through rates from digital designs; implemented A/B testing throughout all images, banners, subject lines, paragraph text, call to action buttons • Partnered with engaging corporations throughout campaigns including Disneyland, Honda, Live Nation, Los Angeles Angels Baseball, Credit Unions for Kids and Panda Express

• Executed brand identity for internationally renowned marine life artist Wyland and the non-profit Wyland Foundation through website redesign, content creation, digital marketing initiatives and social media • Exposure improved 210% by expanding social media strategy and maintaining brand values • Reached 1.3 million social media followers within the first year • Administered rebrand for 8 company websites • 133% increase in viewership, and 80% increase in ROI • Succeeded in launching new ad brand campaign in partnership with Disney corporations • 440% sales growth outperformance from past partnership campaigns • Supervised design team associates, creative budget, delegated design and digital tasks to 3 partner agencies

• Executed brand identity for internationally renowned marine life artist Wyland and the non-profit Wyland Foundation through website redesign, content creation, digital marketing initiatives and social media • Exposure improved 210% by expanding social media strategy and maintaining brand values • Reached 1.3 million social media followers within the first year • Administered rebrand for 8 company websites • 133% increase in viewership, and 80% increase in ROI • Succeeded in launching new ad brand campaign in partnership with Disney corporations • 440% sales growth outperformance from past partnership campaigns • Supervised design team associates, creative budget, delegated design and digital tasks to 3 partner agencies