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Cheyana Van Dender: Co-Founder in Laguna Beach, CA

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Cheyana Van Dender

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Co-Founder
Laguna Beach | United States
Skills

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Interests

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Industries
Lifestyle
Outdoor
Run
Yoga
Health & Fitness
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image VerVefy inc

VerVefy inc

Co-Founder | 09/2018 - Current

Developed designed and created a CBD skincare line from concept to product. Event Coordinator and host of CBD panels and Events for the purpose of product education and marketing strategy. Managed Design of all branding assets associated with VerVefy Inc. Visionary behind creating a elevated CBD skincare line that aligns with the fast growing CBD market. Beauty + CBD will be the next on the shelves. Responsible for all sales pipeline straight to consumer & wholesale.
Image Digital Marketing Architects

Digital Marketing Architects

Director | 02/2017 - 08/2018

Able to direct a team to successfully launch facebook ads Conceptualize and map out online funnels Able to draw online journeys from landing pages to CT Work directly with Clients launching various online campaigns Social Media Strategy Develop, project manage and present online courses to clients Take clients from a normal business model to various online platform Project management Ability to manage a team online and in-house Email campaigns
Image Gear Co-op

Gear Co-op

Marketing Director | 03/2016 - 02/2017

Work closely with marketing team-developing strategies aligned with growth plan Collaborate with outdoor industry leaders to pitch, launch and execute initiatives Determine marketing objectives and prepare annual budgets Develop and present marketing reports to top management Deliver ongoing market analysis and assessment with vendors marketing team Develop systems and procedures to ensure that the leads generated are optimally utilized Create, develop and establish community-based programs involving media, marketing and high-level events Responsible for overall in-store marketing displays and signage Develop and implement content driven program for usage of staff's outdoor trips Conceptualize, Implement and manage Customer Service tools, policies, and procedures
Image Gear Co-op

Gear Co-op

Brand Manager | 08/2015 - 03/2016

Promoted brand awareness through website, social media and SEO techniques Ensured successful participation in tradeshows, exhibitions and special campaigns Conceptualized and managed interactive social media contests Managed creation and analysis of PPC Ads Managed design and programming of UX web development, blog platform, and micro sites Designed and implemented Sales and Marketing Event Calendar Responsible for Coordination and Event Facilitation, 800 + attendees, Vendor Village Designed and launched in-store promotional events and athlete appearances
Image Pointe Studio

Pointe Studio

Brand Manager | 12/2013 - 08/2015

Launched brand campaign for start up apparel company. Grew sales 40% each quarter. Developed recognizable brand in the fitness apparel industry. Responsible for sales and product placement with Anthropologie, Urban Outfitters, Free People, Amazon, Equinox, Madison on 3rd, and over 400 studios and lifestyle stores.
Image Wello

Wello

Online Personal Trainer | 07/2012 - 08/2015

Launched successful fitness website as the first online trainer Company-wide team captain responsible for maintaining high quality standards Highly sought after trainer specializing in core training and yoga Blogger and online self marketer
Image Wello

Wello

Fit Mommy Columnist | 11/2012 - 05/2013

Image Wello

Wello

Nutritionist, Lead Personal Trainer and Group Fitness Instructor | 11/2012 - 05/2013

Developed and implemented this growing studio's nutrition department Managed client relationships, marketed and networked in the community Designed and taught my own fitness classes
Image Recreation Fitness

Recreation Fitness

Lead Personal Trainer and Resident Nutritional Consultant | 09/2007 - 11/2012

Image Dogcity Services

Dogcity Services

Sole Owner and Operator | 03/2005 - 01/2007

Image Payday Payroll Services

Payday Payroll Services

Sales and Payroll Sales Representative | 02/2003 - 02/2004

Education history
Image American College of Exercise

American College of Exercise

GED

Image Langara College

Langara College

| 2002 - 2004

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1501 Lincoln Blvd.#1014 Venice, CA. 90291