Cheyana Van Dender: Co-Founder in Laguna Beach, CA

Developed designed and created a CBD skincare line from concept to product. Event Coordinator and host of CBD panels and Events for the purpose of product education and marketing strategy. Managed Design of all branding assets associated with VerVefy Inc. Visionary behind creating a elevated CBD skincare line that aligns with the fast growing CBD market. Beauty + CBD will be the next on the shelves. Responsible for all sales pipeline straight to consumer & wholesale.

Able to direct a team to successfully launch facebook ads Conceptualize and map out online funnels Able to draw online journeys from landing pages to CT Work directly with Clients launching various online campaigns Social Media Strategy Develop, project manage and present online courses to clients Take clients from a normal business model to various online platform Project management Ability to manage a team online and in-house Email campaigns

Work closely with marketing team-developing strategies aligned with growth plan Collaborate with outdoor industry leaders to pitch, launch and execute initiatives Determine marketing objectives and prepare annual budgets Develop and present marketing reports to top management Deliver ongoing market analysis and assessment with vendors marketing team Develop systems and procedures to ensure that the leads generated are optimally utilized Create, develop and establish community-based programs involving media, marketing and high-level events Responsible for overall in-store marketing displays and signage Develop and implement content driven program for usage of staff's outdoor trips Conceptualize, Implement and manage Customer Service tools, policies, and procedures

Promoted brand awareness through website, social media and SEO techniques Ensured successful participation in tradeshows, exhibitions and special campaigns Conceptualized and managed interactive social media contests Managed creation and analysis of PPC Ads Managed design and programming of UX web development, blog platform, and micro sites Designed and implemented Sales and Marketing Event Calendar Responsible for Coordination and Event Facilitation, 800 + attendees, Vendor Village Designed and launched in-store promotional events and athlete appearances

Launched successful fitness website as the first online trainer Company-wide team captain responsible for maintaining high quality standards Highly sought after trainer specializing in core training and yoga Blogger and online self marketer

Developed and implemented this growing studio's nutrition department Managed client relationships, marketed and networked in the community Designed and taught my own fitness classes