Chris Bryant: Marketing Specialist in Irvine, CA

? Oversaw SEM agency to ensure budgeted CPL and CPA were met for PPC and SEO channel on a daily and monthly basis ? Managed social media campaigns across 31 campus locations ensuring relevant engaging content was posted across all platforms ? Designed social media posts, collateral material and landing page assets using Adobe Photoshop, Indesign and Illustrator ? Gathered, interpreted and synthesized large quantities of data into deliverable reports using Microsoft Excel, Word and PowerPoint ? Managed paid advertising on Facebook and Yelp for UEI brand ensuring budgeted CPL and CPA were met on a monthly basis ? Conducted market research on a quarterly basis to evaluate competitors, identify opportunities and market trends ? Analyzed established KPIs for U.S. Colleges division to identify effect-cause relationships financial outcomes and marketed actions to identify areas of opportunity

? Designed market database for all current and past clients to identify most profitable segments ? Toured multiple countries for presentation of products with established and potential clients ? Researched North American competitors to identify industry specific successful marketing strategies ? Coordinated with multiple departments on project rollout schedule for new product launch ? Reviewed website content and coordinated updates consistent with strategic marketing objectives

? Maintained and updated a detailed database of all marketing material including market research, presentations, program analysis and market demographics ? Perform market research on competitors and students in order to identify marketing trends in the education field ? Worked with various San Diego county community organizations to arrange outreach and community engagement events

? Worked with retail leadership sales team to develop marketing objectives to meet company goals across all product lines ? Tracked, measured and analyzed website traffic patterns and online conversion behavior ? Analyzed market segment data to determine which segments were more responsive, which campaign was most successful, and communicate this from a statistical perspective ? Worked with agencies and vendors in coordinating the production of marketing collateral materials, web site content and direct mail pieces making sure brand guidelines were met