Chris Rushton: Owner - Full-Stack Marketing Consultant & Execution Agency
Chris Rushton
Owner - Full-Stack Marketing Consultant & Execution Agency
United States
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Work experience
Chasing Lions, LLC
Owner - Full-Stack Marketing Consultant & Execution Agency | 02/2020 - Current
* Main client - SK&T Integration provides service and support to the healthcare, manufacturing, retail, oil and energy, and transportation industries with supply chain, inventory, and labeling expertise and products.
* Ongoing maintenance and adaptation of company website. This includes a new web strategy to build a lead generation focused web presence. Going from a beautifully curated educational blog about the industry to a solution providing website that draws new clients in based on the content viewed in the satellite platforms supporting the website.
* Building out company's CRM, starting at the "rolodex" usage and adapting it to be a powerful, business growth tool that's able to target specific leads with curated content and expand current business with linked offerings.
* Supporting sales staff with targeted presentations, email templates, CRM training, and goal setting.
* Development of the next level marketing plan to take SK&T from the traditional sales tactics to a more comprehensive approach that brings in warm leads based on the content distributed on platforms. Included in the marketing plan is online advertising, demand/lead generation, and added social media marketing.
* Currently building out the marketing funnel to nurture subscribers and take them through the funnels of MQL and SQL to give our representatives the opportunity to sell to them.
* Integral in the development, positioning, and promotion of a new inventory application to be offered in late September or October.
Wheel Pros
Powersports Marketing Manager | 01/2019 - 02/2020
Built out entirety of 2020 Wheel Pros Powersports marketing strategy from scratch, single-handed. The
plan consisted of digital marketing across all platforms, new event marketing, partner/channel marketing, content strategy, email communication for B2B and B2C, lead generation, and media purchasing.
* Lead online and offline advertising strategy including Google Ads, social media advertising, industry media sources, forums, online enthusiast groups, and point of purchase creation.
* In-depth experience with campaign creation, differing levels of funneling and targeting methodologies, media purchasing and relations, copy creation and proofing.
* Maintained division marketing budget and prioritized initiatives based on year goals.
* Built out partner/channel marketing strategy for renewed B2B engagement.
* Oversaw external contractors including content providers, remote media team, catalog designers, event partners, sponsored ambassadors, and publication resources.
* Strengthened email marketing communication for B2B and new B2C efforts.
* Formulated a flexible and adaptable content calendar for organic and paid digital advertising.
* Led creative development from beginning to end, including distribution for entire division.
* Developed strategy behind new era of event marketing for my division.
* Forged new relationships amid the industry including brand ambassadors, media partners, and symbiotic industry companies to further our integration within our industry as a whole.
* Additional areas of the business I was involved in: pricing, product design, ecommerce build out and promotion, vendor relations, customer service, Salesforce CRM and B2B business solutions
Western Dressage Association of America
Web Development & Digital Marketing Consultant | 04/2018 - 04/2019
* Managed daily operation and maintenance for the not-for-profit's online presence. Which includes updating their website, writing and editing blog posts, and curating and creating engaging social media content.
* Created innovative online strategies to drive paid membership and interaction on their online platforms.
* Managed communications between WDAA as an organization and all the participants of their events.
* Developed corporate sponsorship program including varied levels of engagement/monetary commitment, cross-functional marketing programs, and lead generation.
* Integral in organizing and driving innovation in all marketing and communication programs to help grow not-for-profit from simply sustainable to thriving.
Performance Marketing Group, Inc
Event Marketing Account manager | 06/2012 - 06/2018
* Successfully managed a $1,000,000 national, event marketing campaign for our Japanese client, Nitto Tire.
* Developed a new-to-market, cross-functional program that targeted a previously untapped market.
* Member of the presentation/creative development team for new client proposals and negotiations.
* Identified and spearheaded 50(+) marketing events for Nitto Tire on an annual basis with an average of 12,000 attendees total.
* Lead special projects including new product launches, demonstrations, specialized event activations, and new market exploration.
* Achieved account revenue growth of 125% over the course of the second year.
* Managed daily operations for Nitto Tires' national marketing campaign including: logistics, on-site production, staffing, lead generation, regulatory compliance, and reporting.
* Supervised the training and deployment of a team of seven PMG employees and on-site product specialists.
Education history
Anderson University
Masters of Business Administration | 2010 - 2011
Anderson University
Bachelor Degree | 2006 - 2010
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