Chris Rushton: Owner - Full-Stack Marketing Consultant & Execution Agency

* Main client - SK&T Integration provides service and support to the healthcare, manufacturing, retail, oil and energy, and transportation industries with supply chain, inventory, and labeling expertise and products. * Ongoing maintenance and adaptation of company website. This includes a new web strategy to build a lead generation focused web presence. Going from a beautifully curated educational blog about the industry to a solution providing website that draws new clients in based on the content viewed in the satellite platforms supporting the website. * Building out company's CRM, starting at the "rolodex" usage and adapting it to be a powerful, business growth tool that's able to target specific leads with curated content and expand current business with linked offerings. * Supporting sales staff with targeted presentations, email templates, CRM training, and goal setting. * Development of the next level marketing plan to take SK&T from the traditional sales tactics to a more comprehensive approach that brings in warm leads based on the content distributed on platforms. Included in the marketing plan is online advertising, demand/lead generation, and added social media marketing. * Currently building out the marketing funnel to nurture subscribers and take them through the funnels of MQL and SQL to give our representatives the opportunity to sell to them. * Integral in the development, positioning, and promotion of a new inventory application to be offered in late September or October.

Built out entirety of 2020 Wheel Pros Powersports marketing strategy from scratch, single-handed. The plan consisted of digital marketing across all platforms, new event marketing, partner/channel marketing, content strategy, email communication for B2B and B2C, lead generation, and media purchasing. * Lead online and offline advertising strategy including Google Ads, social media advertising, industry media sources, forums, online enthusiast groups, and point of purchase creation. * In-depth experience with campaign creation, differing levels of funneling and targeting methodologies, media purchasing and relations, copy creation and proofing. * Maintained division marketing budget and prioritized initiatives based on year goals. * Built out partner/channel marketing strategy for renewed B2B engagement. * Oversaw external contractors including content providers, remote media team, catalog designers, event partners, sponsored ambassadors, and publication resources. * Strengthened email marketing communication for B2B and new B2C efforts. * Formulated a flexible and adaptable content calendar for organic and paid digital advertising. * Led creative development from beginning to end, including distribution for entire division. * Developed strategy behind new era of event marketing for my division. * Forged new relationships amid the industry including brand ambassadors, media partners, and symbiotic industry companies to further our integration within our industry as a whole. * Additional areas of the business I was involved in: pricing, product design, ecommerce build out and promotion, vendor relations, customer service, Salesforce CRM and B2B business solutions

* Managed daily operation and maintenance for the not-for-profit's online presence. Which includes updating their website, writing and editing blog posts, and curating and creating engaging social media content. * Created innovative online strategies to drive paid membership and interaction on their online platforms. * Managed communications between WDAA as an organization and all the participants of their events. * Developed corporate sponsorship program including varied levels of engagement/monetary commitment, cross-functional marketing programs, and lead generation. * Integral in organizing and driving innovation in all marketing and communication programs to help grow not-for-profit from simply sustainable to thriving.

* Successfully managed a $1,000,000 national, event marketing campaign for our Japanese client, Nitto Tire. * Developed a new-to-market, cross-functional program that targeted a previously untapped market. * Member of the presentation/creative development team for new client proposals and negotiations. * Identified and spearheaded 50(+) marketing events for Nitto Tire on an annual basis with an average of 12,000 attendees total. * Lead special projects including new product launches, demonstrations, specialized event activations, and new market exploration. * Achieved account revenue growth of 125% over the course of the second year. * Managed daily operations for Nitto Tires' national marketing campaign including: logistics, on-site production, staffing, lead generation, regulatory compliance, and reporting. * Supervised the training and deployment of a team of seven PMG employees and on-site product specialists.