Chris Thomas: Lead Marketing Strategist in Los Alamitos, CA

US Real Estate Services and RES.NET serve as the leaders in developing real estate default and asset management technology. As Lead Marketing Strategist I oversee the daily operations of the in-house marketing department while conceptualizing brand and product positioning strategies through both traditional-print and digital media. Developing quarterly marketing plans through guided market research analysis to help define creative brand/product elements and tone. Media buying duties consist of negotiating external ad-placement pricing and agreements, while driving all campaign planning and execution. Although USRES and RES.NET act as a primarily B2B operation, I’ve proactively taken on a side project to increase lead-flow to the consumer mortgage lending division, USRES Lending. In doing so I’ve developed an effective lead generation process that is now being groomed as an entirely new company venture with long-term value and high ROI potential.