christa Lynam: Senior Design Executive | Crafting vision through textiles, materials and design. in Boulder, Colorado

Analyzed market, sales, and competitor data to determine portfolio gaps, guide design strategy, and curate compelling sample collections; presented concepts and secured leadership approval. Directed development of new fabrics, colors, and designs for product launches and line extensions in alignment with brand vision and market trends. Nurtured relationships with local/international suppliers to drive new material innovations and strengthen supply chain partnerships. Oversaw design resources, project timelines, and budgets to ensure on-time, on-budget delivery of development initiatives. Negotiated supplier terms, including cost structures, continuity, minimums, sustainability standards, copyrights, and exclusivity agreements. Coached junior designers to foster professional growth. Mentored cross-functional textile design team of interns, consultants, and temporary staff to support development and production initiatives, while expanding design management function.

Collaborated with product management, marketing, finance, textile engineering, testing, quality assurance, and procurement teams throughout product development cycle to ensure cohesive execution. Developed and delivered trend/product presentations to designers, dealers, and sales teams. Engaged effectively with learning and development team to create training materials and videos that enhance product knowledge for sales and marketing teams. Managed all components/materials required for final product completion and led approval of new color developments for production.

Steered end-to-end creation of design studio collection, overseeing all phases from fabric sourcing and development to testing, merchandising, and market launch, while successfully growing line to generate over $10M in annual revenue. Administered external design and development resources to ensure seamless execution and alignment with brand objectives. Liaised with creative agency to define styling direction and visual storytelling for photography and promotional materials.

Sourced and created exclusive fabrics, colors, and merchandising samples tailored for dealer and consumer engagement. Assessed and refined aesthetic design of new product concepts in line with brand identity and market trends. Led internal/external focus groups and design workshops to gather insights, validate concepts, and guide product innovation. Oversaw environmental testing for new fabrics and materials to ensure performance, compliance, and sustainability standards.