Christian Becker: SR. GLOBAL PRODUCT MARKETING MANAGER in Weisendorf, BY

• Overseeing the Global Product Creation Team for the critical Classics Court business, including two of the brands top five footwear models: Advantage and Grand Court • Developing a multi-year franchise lifecycle planning process to ensure long-term growth while anticipating fluctuations in consumer fashion trends • Mentoring and coaching a team of talented young product managers

• Responsible for the development of Seasonal Go-To-Market Strategy for the Running Footwear Category • Delivered high-impact presentations to communicate global strategic priorities, seasonal marketing plans, and produced digital sell-in tools that resulted in high consistent growth for the multi-billion-euro category • Lead a team that crafted launch plans for some of adidas’ most iconic performance products, technologies, and collaborations (UltraBoost, adidas 4D, Supernova, adizero, Parley, etc.) • Owned all global product launch dates for running product launches, hype drops, and marketing campaigns • Selected to be the CtC project lead for the main strategic adidas brand priority for 2019, alongside a core group of Vice Presidents from Product Marketing, Design, Strategy, and Comms

• Created immersive retail activations across 10 campaigns at 4 accounts in 4 countries that increased full-price sales by over $1 million in the first year • Quadrupled adidas running SOB via a strategic marketing plan to become the #1 brand at GO Sport • Initiated the door-level merchandising plans for GO Sport in SS’17 growing order books by 54% versus mirror season, despite a 30% drop in OTB, and later became a case study for Emerging Markets CTC • Drove content creation on Namshi.com to grow sales by 35 percent in 2016, despite economic headwinds • Launched and managed a tech rep team to maximize footwear sell through and drive NPS at Key Accounts • Awarded both gold and silver at 2017 SPIA Awards for “Best Sports Brand, Retail, or Product Activation”