Christian Crandal: Brand Strategist / Operations Manager in Gilbert, AZ

• Refined company business model saving 1M in high-interest line of credit. • Streamlined lead generation process resulting in 25% more leads in 6 months. • Created investor pitch deck which led to $400K in investment capital. • Established workflow between the sales team and practice patient care coordinator. • Recreated brand identity that fostered women empowerment, self-confidence and inclusivity. • Developed the employee on-boarding process. • Negotiated and crafted marketing agreements with new surgeons. Project / Management • Organized and coordinated contractors and vendors for the renovation of a Class C surgical facility. • Mentored sales team and helped them achieve sales goals. • Coached account management team reducing accounts in arrears to 6%. • Planned and executed patient appreciation events resulting in 20% ROI. Marketing / Advertising / Social Media • Grew social media community and created unique voice for all social interactions. • Created and organized all visual content and copy writing. • Established online marketing presence and maintained budget. • Performed AB testing and course corrected based on findings. • Set up automated drip-marketing initiative and built all content. • Website redesign - creative director. • Video direction and scriptwriting.

• Grew social media community and created unique voice for all social interactions. • Created and organized all visual content and copywriting. • Established online marketing presence and maintained budget. • Set up online lead generation initiative. • Designed print marketing collateral and managed assets. • Photographed completed landscape projects/edited and published online.

• Influential in defining membership program. • Created investor pitch deck. • Re-branded company visual identity. • Took part in new location openings. • Assisted in defining operating protocols and technology. • Met with new Dentists and pitched the Club Dental model.