Christina Felder: Product Marketing Manager in Atlanta, GA

• Grow Xbox.com gaming community by improving experience for 10M+ monthly visitors using SEO, SEM & Analytics • Grow Xbox Game Pass, game streaming service with 18M members, by assessing & optimizing programming performance • Collaborate with CRM to create a truly omnichannel experience by sending qualified traffic to custom landing pages • Execute multivariate A/B testing to optimize copy & creative while maintaining "playful" Xbox brand & tone of voice • Manage 14 employees across three agency teams to optimize SEO, web design, customer journey and A/B testing efforts

• Wrote 23 PR articles to pitch Microsoft 365 & Teams upsell to global media customers including NYT, WSJ, Forbes & CNBC • Planned and executed 21 educational onboardings for 300+ reporters to increase engagement & usage of Microsoft Teams • Drove loyalty and retention among trainees, with 90% of trainees increasing subscription usage by over 5 hours weekly

• Generated growth from $50M to $100M in annual revenue for physical & digital store. • Landed mobile marketing placements across Google Play, Apple App, Amazon, Xbox & Windows 10 Stores • Targeted high value iOS and Android gamers with custom push notification messages, resulted in avg 6.5% CR traffic • Trained 100+ content creators to optimize digital marketing tactics, resulting in creators increasing net profits by $15M • Managed Winter Sale and drove record 10M+ content downloads, 112M MAU and $2.1M increase in incremental revenue • Created an Instagram sweepstakes called #Minecraft10Years, resulted in followers increasing from 500K to 2M

• Led Go-To-Market strategy for YouTube Original Show "King of the Dancehall, " resulted in 21M total content trailer views • Ideated & implemented a cross-promotional strategy with YouTube Music that increased engagement across both platforms • Optimized YouTube Premium mobile app in collaboration with engineers to design & run an in-app promo panel A/B test • Result of A/B Test and interstitial panels was a monthly reduction in YouTube Premium subscription churn by over .5%

• Collaborated with sales managers and agency team leaders to facilitate appropriate sales enablement of products and services according to market which led to exceeding sales goals by 30%. • Provided feedback into product development stages from sales to sales distribution teams. • Developed, established, and maintained marketing strategies to which met organizational quota objectives. • Devised data collection, drafted reports, and presentations to illustrate research findings. SKLLS & CERTIFICATIONS • Soft Skills: Storytelling, Mobile Marketing, Digital Marketing, Project Management, Creative Problem Solving • Hard Skills: Google Play Console, Google Analytics, SEO, SEM, A/B Testing, Web Design, Go-To-Market, Copy Writing • Certifications: Microsoft-Kellogg Marketing Fundamentals, Google Adwords Certified, Accessible Web Design Certified • Computer Skills: Basic HTML, Google Suite, Microsoft Suite, Microsoft Hardware, Canva