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christine oneil: in San Rafael, CA

christine oneil

San Rafael | United States
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Industries
Bike
Fashion
Outdoor
Surf
Yoga
Health & Fitness
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
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Work experience
Image MASSDROP.COM

MASSDROP.COM

SENIOR BUYING MANAGER, DROP.COM | 10/2018 - 08/2019

Led a team of 3 buyers to build and expand the Outdoors/Ultralight/Flashlights/Blades and Everyday Carry (EDC) enthusiast -inspired Communities. Individual contributor responsibility for end to end execution of Outdoors/Ultralight. • Provided guidance for all aspects of the end to end purchasing cycle--financial/strategic planning, forecasting, site management, customer relations, workload balance, and vendor management. Built and influenced strong cross functional relationships across the company. • Developed and managed annual bookings/margin strategies by brand/category to set a clear roadmap for success in all 5 businesses. My team exceeded our KPI's through second quarter. • Consistently achieved margin growth and new product/vendor growth through thoughtful analysis and the ability to make time sensitive decisions based on available information. • Sourced compelling products from over 100 brands in the Outdoor apparel/gear(men's and women's) industry to achieve double digit growth in footwear, outerwear/apparel, and accessories/gear. • Monitored and engaged with customers through polls and discussions to validate product assortments and provide best customer experience.
Image MASSDROP.COM

MASSDROP.COM

DIRECTOR MERCHANDISE PLANNING, DROP.COM | 03/2018 - 09/2018

Track and present financial performance results, forecasts, and action plans weekly to CEO and upper management for both arms of the Merchandising arm of the company - both branded and private label. • Achieved largest bookings months in custom "store" (always in stock) items using strong financial and planning oversight. Created and maintained unit/dollar inventory models and achieved growth in top items by 25%. • Collaborated with CTO and the marketing team to set up scalable affiliate marketing process to insure weekly/daily push of key products to appropriate marketing channels.
Education history
Image UNIVERSITY OF MICHIGAN

UNIVERSITY OF MICHIGAN

BA

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1501 Lincoln Blvd.#1014 Venice, CA. 90291