christine oneil: in San Rafael, CA
christine oneil
San Rafael | United States
Skills
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Interests
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Industries
Bike
Fashion
Outdoor
Surf
Yoga
Health & Fitness
Summary
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Activity
Projects
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Work experience
MASSDROP.COM
SENIOR BUYING MANAGER, DROP.COM | 10/2018 - 08/2019
Led a team of 3 buyers to build and expand the Outdoors/Ultralight/Flashlights/Blades and Everyday Carry (EDC) enthusiast -inspired Communities. Individual contributor responsibility
for end to end execution of Outdoors/Ultralight.
• Provided guidance for all aspects of the end to end purchasing cycle--financial/strategic
planning, forecasting, site management, customer relations, workload balance, and vendor
management. Built and influenced strong cross functional relationships across the company.
• Developed and managed annual bookings/margin strategies by brand/category to set a clear
roadmap for success in all 5 businesses. My team exceeded our KPI's through second quarter.
• Consistently achieved margin growth and new product/vendor growth through thoughtful
analysis and the ability to make time sensitive decisions based on available information.
• Sourced compelling products from over 100 brands in the Outdoor apparel/gear(men's and women's) industry to achieve double digit growth in footwear, outerwear/apparel, and accessories/gear.
• Monitored and engaged with customers through polls and discussions to validate product
assortments and provide best customer experience.
MASSDROP.COM
DIRECTOR MERCHANDISE PLANNING, DROP.COM | 03/2018 - 09/2018
Track and present financial performance results, forecasts, and action plans weekly to CEO and upper management for both arms of the Merchandising arm of the company - both branded
and private label.
• Achieved largest bookings months in custom "store" (always in stock) items using strong
financial and planning oversight. Created and maintained unit/dollar inventory models and achieved growth in top items by 25%.
• Collaborated with CTO and the marketing team to set up scalable affiliate marketing process
to insure weekly/daily push of key products to appropriate marketing channels.
Education history
UNIVERSITY OF MICHIGAN
BA
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