Christopher Wehan: Manager; Supply Chain Leaders in Arcata, CA

• Lead a team of five globally dispersed supply chain leaders; responsible for delivering products, from over 30 vendors across seven countries resulting in revenues in excess of $300 million. • Drive cross-functional alignment between Product Management, Merchandising, Global Planning, and Global Marketing to ensure alignment of business and operational targets, with a focus on NPI launches. • Develop and execute the monthly global buy plan, by analyzing current demand needs, future forecast vs. capacity risks, and business goals. • Own vendor relationships, driving improvements based on key metrics and strategic category goals. o Ensure vendor readiness for demand uncertainty (upside and downside risks); while maintaining flexibility. o Leading the onboarding of new vendors, to diversify the SBC supplier base, improve cost competitiveness, and reduce the risk of single country production.

• Collaborated with the Director of Global Planning to establish the function and initial goals. o Led global bike supply planning for 22 subsidiaries and distributors: generated over $700 million in revenue. o Developed and implemented procedures for allocations of capacity-constrained products and Limited-Edition launches, while documenting significant successes and failures for continuous improvements. • Ran the Operations executive management team through the monthly bike inventory S&OP meeting, focusing on potential stock out issues and product transfer opportunities to reduce global lost sales. • Spearheaded the coordination with product management and merchandising for product transitions strategies to maximize NPI launches

• Directed the road product management team responsible for assessing market trends and consumer insights, category assortment needs, and overall brand vision for Specialized Road: generated over $250 million in revenue. o Mentored product management talent, focusing on growth, accountability, and ownership of decision making, with a collaborative and transparent team structure. • Drove product roadmap execution, working closely with engineering and design to manage resources, make tradeoffs, and ultimately deliver class-leading products. • Managed the product development process for two new product refreshes, from concept to buy ready, ensuring accurate costing targets, product details, while maintaining transparency and alignment across all functions. • Created and gave product presentations to global media, domestic and international dealers at 6 – 10 events a year.

• Led the strategic vision, development, line planning, and introduction of two new product families in three years and the transition out of two product families. o The Diverge Family of bikes and the Gravel / Open Road category; now the third-largest revenue contributor to Specialized Road. o Roval Carbon Road wheels, which has grown revenue double digits for six years, and is now the fourth largest equipment business. • Re-launched the Roval Road Wheel line; with the goals of developing short term activations, establishing a premium market position, and development of a multiyear product roadmap. • Responsible for consumer research, product brief creation, and tracking market sales KPIs and reporting back during global product reviews.

• Managed the USA marketing strategy, including media buys, trade show buildouts, and technical product reviews. o Partnered with LOOK International product development and management teams on creating educational information for the USA based outside sales representatives and media. • Collaborated with the national sales director and operations manager on the development of sales programs, revenue and margin targets, USA product line, and product launch schedule. • Developed a USA specific custom bike assembly and sales program, to drive an increase in high-end bicycle frame sales and dealer presentation of complete bicycles.

• Inside sales rep managing inbound and outbound sales calls with a focus on monthly sales goals. • Focal point for inbound and outbound warranty and customer service calls from retail partners and end consumers. o Managed monthly warranty reporting to LOOK International, focused on warranty cost reimbursement and product failure analysis. • Developed and implemented a demo & field test program, resulting in 22 events across the western United States.