Cody Schofield: Marketing and Communications Specialist in Laramie, Wyoming

Key Responsibilities: ● Led a strategic marketing and public relations approach that considers integrating all marketing efforts, including the website, social media presence, publications, advertising, multimedia/video, and communications/press releases. Accomplishments: ● Orchestrated the UW Annual Giving Day campaign, exceeding expectations with a $47,000 donation increase through targeted marketing via email (Salesforce Marketing Cloud) and social media. ● Introduced a consistent social media strategy for the College, which improved engagement by 80% and impressions by 70%, through improved graphics, engaging copy, and research on current trends.

Key Responsibilities: ● Coordinate marketing/promotional efforts for the school including web, social, and print. Accomplishments: ● Revamped website using Omni CMS, enhancing user experience and driving a 15% increase in web traffic, through introducing a new navigation bar, and restructured site using HTML and CSS. ● Implemented a highly effective social media strategy, resulting in a 20% engagement boost across social channels, through university branding, and graphic design. ● Designed impactful print materials using Adobe Illustrator and Photoshop, leading to increased inquiries and form sign-ups at events. ● Utilized Google Analytics 4 to optimize content strategy and improve user engagement.

(Under the School of Computing) - University of Wyoming Key Responsibilities: ● Perform advanced office and administrative/management support tasks including establishing a brand presence on campus through marketing and communication efforts. Accomplishments: ● Introduced marketing strategy and plan for the center and academic program, including social media strategy, SEO best practices, and print materials. ● Established a robust social media presence, accumulating 700+ followers and generating significant engagement. ● Implemented Google Analytics to all web pages, enabling strategic website optimization and higher click-through rates. ● Restructured website with HTML and CSS for improved user experience and accessibility.