Colin Coughlan: Senior Vice President - Operations & Sales in Beverly Hills, CA

• Manage the global development of the KILOGEAR & KILOGEAR CUT brands and assist our third-party distributors and brokers in their strategic rollout of their specific regions and countries • Lead the contract negotiations of the global rollout of the KILOGEAR market & sales strategy including financials, KPI's, expected returns, P&L, financial penalties and product development to name but a few • Devise and execute plans to ensure go to market spend limits are achieved while also ensuring sustained market expansion and growth while maintaining the pre-approved budget and spend • Manage sales forecast performance including seasonal and market trends whilst also looking for new channels

• Identify key market influencers and potential outlets to drive the KILOGEAR message globally • Develop and maintain the complex global ambassador programs and ensure the KPI's are being met • Create, communicate, maintain and enforce business rules, standards, and best practices. • Understand the global markets and apply pricing policies and procedures to maintain the P&L and planned spend Key Achievements: ? Key figure of the startup team who grew the KILOGEAR CUT brand from concept to $3+million sales in year 1 ? Was the lead for global partner acquisition, drafted and agreed contracts in excess of $50+ million by year 3 ? Drove the global initiative for the KILOGEAR brand and negotiated complex distributor contracts for global partners

• Tasked with developing the $30 million Wal-Mart account after successfully growing the $120 million national Loblaws & Shoppers Drug Mart (SDM) accounts by 20% in only 2 years • Oversee all aspects of the Market, Discount, and Wholesale divisions including strategic planning, trade allowance, bottom up budget planning, regional SKU optimization projects, and monthly business reviews • Devise and execute strategies to ensure spend limits are achieved while also promoting growth and development • Develop sales forecasts and track account performance to ensure the 95% to 105% forecast range is maintained • Partnered with customers and brokers to build joint business plans and preferred vendor agreements with monthly business reviews, profitability analysis, and promotional development and performance • Lead a joint-company account planning process to develop performance goals, financial targets, and key milestones • Ensure "Best Practice" Principles and in place and investment levels are in line with company expectations • Develop and deliver monthly reports to the EVP on account performance and year-over-year profitability including trade spend performance, ROI analysis, and identification of potential risks and opportunities Key Achievements: ? Contributed to the growth of the Loblaws & SDM account from $100 million in 2013 to over $130 million in 2018 by ensuring mutually agreed KPIs were executed and building a PVA that set progressive growth targets ? Successfully transitioned the $150 million SDM, Loblaws and Target business from a third-party broker to an internally managed business account ? Achieved category partnership and leadership positions in key accounts by educating clients on market trends and ensuring they understand the importance of category insight ? Led the successful transition of the $130 million Canadian McCain Pizza portfolio into Dr. Oetker Canada ? Grew year-over-year sales by 10% by introducing process improvements and restructuring the promotion strategy ? Proposed and lead the company's first retail project, I recruited a national direct sales retail team with 36 members